The Health Tech Marketing and Sales Experts

Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow

Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders

Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.

From Strategy Through Execution

We bring deep health tech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.

Customer-driven Strategies

See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.

ABM

Acceleration

Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.

Intent-based Demand Generation

We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.

4-Corner Inbound Engine

Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.

Marketing-as-a-Service

Health Launchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.

Growth
Enablement

We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.

The State of ABM in Healthcare Technology

Learn where your peers are in adopting ABM

Jacobia

"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Jacobia Solomon EMBA

President, AMN Healthcare Language Services

Ross

"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."

Ross Whittaker

Director North America Marketing
InterSystems

Daniel

"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."

Daniel Scalisi

Chief Growth Officer, Bluestream Health

Dan

"Adam and his Health Launchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"

Dan Schreff

VP of Marketing, Cross Screen Media

Jon

"Adam Turinas and his team at Health Launchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."

Jon Samsel

VP Global Marketing, Verimatrix

Drew Neisser

"We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."

Peter Doulas, CEO

KeyOps

Drew Neisser

"Working with Health Launchpad was like working with an extension of our team. They hit the ground running and quickly came up to speed on a very complex business model. The value of their healthcare experience showed throughout the process as we navigated the complex task of helping clients understand the value of our therapies. when it comes to activating and enabling our team, Health Launchpad did an amazing job."

Jeremy Landis, CTO & CPO Restore Hyper Wellness

Restore

An All-star Line-up

B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.

Looking to Grow? Lets Talk

Need a new – or optimized – growth strategy? Hey, everyone does.

Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.

Following this session, we’ll provide – again, at zero cost to you:

  • 2-3 powerful ideas
  • Tools and templates you’ll find useful
  • Relevant articles and videos
  • Recommended ABM services

Latest Blog Posts

Our Latest Thinking

Start With the Right Account-Based Marketing Metrics and Work Backwards

Jointly written with Mark Erwich, Principal I want to suggest a different way of thinking about account-based marketing (ABM). Start with what you want to measure and work backward. Specifically, which account-based marketing metrics give you a clear picture of how your marketing is improving its outcomes? This notion came

Start With the Right Account-Based Marketing Metrics and Work Backwards

Educating the C-Suite on the Value of Marketing

A Practical Guide Based on Feedback from Over Forty Healthtech Marketing Leaders It is well-known that the average tenure of a Chief Marketing Officer is around two years. One of the reasons may be that the C-Suite has a poor understanding of the value of marketing. According to the Healthtech

Educating the C-Suite on the Value of Marketing

How to Use AI in B2B Inbound Marketing

And What to Avoid This post will provide some “Dos and don’ts” for using AI in B2B inbound marketing. Specifically, we will discuss how AI-based functions like Search Generative Experience need to be considered in your strategy and your content plans. In Summary, You Need to: Get to know what

How to Use AI in B2B Inbound Marketing

The Untapped and Misunderstood Opportunity in Rural Health

In this episode of the Healthtech Marketing Show, Karsten Russell-Wood, the Chief Marketing and Experience Officer of Equum Medical and I talked Rural Health. For a city boy like me, this was an excellent education. Listen to the Episode Rural Health is a Misunderstood Market According to Karsten, the healthcare

The Untapped and Misunderstood Opportunity in Rural Health

How is AI Making an Impact on SEO with Karen Finn, PhD and Danny Goodwin

Is AI making an impact on SEO? You bet! AI is starting to hurt many people’s SEO strategies. In this week’s episode, host Adam Turinas takes a hard look at the impact of AI on Search. Adam is joined by Danny Goodwin,  Managing Editor of Search Engine Land & SMX

How is AI Making an Impact on SEO with Karen Finn, PhD and Danny Goodwin
AI and SEO

Is AI Eating Your SEO?

In this post, we examine AI and SEO and, more importantly, the toxic effect one has on the other. This is personal! Search Engine Optimization (SEO) has been a significant growth driver for my business. The combination of educational content and an intentional SEO strategy has driven 10X increase in

Is AI Eating Your SEO?

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