ABM Acceleration - An Account-Based
Marketing Strategy Process

Who is ABM Acceleration for:

  • Considering an ABM strategy but struggling to get started
  • Have experimented with ABM but looking for a process to scale up
  • Want to move from using ABM as a novel marketing tool to implementing ABX
  • Looking for advice in how to improve your ABM strategy and execution

How the ABM Acceleration
Process Works

We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.

abm strategy

Think:

ABM and ABX Playbook

Define your ABM/ABX strategy in less than six weeks with the ABM Playbook

abm execution

Crawl:

ABM Pilot

Generate demand and learn how to get ABM working with a 90-day ABM Pilot

abm scaling

Walk:

Scaling ABM across the organization

Scale ABM across the organization and see your entire team increase demand and productivity

abm change transformation

Run:

Transition from ABM to ABX

Transition from ABM to ABX and make your highest value customers even more profitable

Account-Based Marketing Strategy
Based On The Real Buyer Journey

Every journey starts with a first step. In ABM, it starts with a sound strategy.

Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how buyers truly buy in healthcare from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchase decision of others.


In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow these into highly profitable long-term customers.

buyer journey

Copyright Healthlaunchpad LLC

ABM client

Jim Brown

Vice President Technology Sales at AMN Healthcare

"The healthlaunchpad are ABM experts. Their account-based-marketing-services team have helped us ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It's exciting to see this come to life. They also create engaging healthcare content too!"

Schedule an ABM Review Session


Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch
  • What types of account-based-marketing-services will help you

Account-Based Marketing
Strategy Blogs

campaign examples
November 21, 2022

Three ABM Campaign Examples

In this post, we look at three real-life ABM campaign examples. These are all campaigns that B2B firms have successfully implemented.

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Three ABM Campaign Examples
ABM Pilot
November 12, 2022

ABM Pilots: Getting Your ABM Program Moving

One of the biggest challenges in ABM is how to get started. I know many marketers who have considered ABM for several years before getting going. One of the best ways to get moving is to run a simple and short ABM Pilot. In this post, we review three examples of simple ABM campaigns. 

Read More
ABM Pilots: Getting Your ABM Program Moving
personalization
November 7, 2022

The Craft of Personalization in ABM – Why, What, and How

One of the main things that makes ABM different is personalization. In this post, we will review why personalization is important, the different uses of personalization, and how to create ABM and ABX campaigns using personalized approaches. We also review how implementing ABM will change your marketing department’s operations.

Read More
The Craft of Personalization in ABM – Why, What, and How
listening to positive influencers
November 1, 2022

Turning Customers Into Positive Influencers

When most people think about influencer marketing, the first examples that come to mind are B2C, but it’s at least equally effective in B2B. It should also be a key consideration in your ABX strategy. In this post, we will go into how to determine how customers are talking about you and how to turn them into positive influencers.

Read More
Turning Customers Into Positive Influencers
account insight
October 24, 2022

Account Insight: How to Get It and Use it Grow Revenues

In this post, we will dive into Account Insight. This is a fundamental part of building an effective ABX strategy. We will review what it is and how to get better at this. This is about knowing how committed your customers are, their future needs, how likely they are to give you business, and what you need to be more successful with them.

Read More
Account Insight: How to Get It and Use it Grow Revenues
marketing plan
October 11, 2022

Developing a Buyer Journey-driven Marketing Plan

In this post, we will explain how to use the buyer journey to create a detailed marketing plan to engage buyers throughout their journey through a variety of tactics and content tailored to the buyers.

Read More
Developing a Buyer Journey-driven Marketing Plan
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