ABM Acceleration - An Account-Based Marketing Strategy Process

ABM Acceleration Works for Companies:

  • Considering an ABM strategy but struggling to get started.
  • Experimenting with ABM but looking for a process to scale up.
  • Wanting to move from using ABM as a novel marketing tool to implementing ABX.
  • Looking for advice in how to improve your ABM strategy and execution.

How the ABM Acceleration
Process Works

We help health tech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.

Think:

ABM and ABX Playbook

Define your ABM/ABX strategy in less than six weeks with the ABM Playbook.

abm execution

Crawl:

ABM Pilot

Generate demand and learn how to get ABM working with a 90-day ABM Pilot.

abm scaling

Walk:

Scaling ABM Across the Organization

Scale ABM across the organization and see your entire team increase demand and productivity.

Transition from ABM to ABX

Run:

Transition from ABM to ABX

Transition from ABM to ABX and make your highest value customers even more profitable.

Account-Based Marketing Strategy
Based On The Real Buyer Journey

Every journey starts with a first step. In ABM, it starts with a sound strategy.

Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how customers truly buy in healthcare. We analyze the steps from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchasing decision of others.

In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow them into highly profitable long-term customers.

Copyright Healthlaunchpad LLC

How to Get Started

Coaching

Our team ABM experts will help you speed up your time to market. This includes 15 weekly sessions to coach you through the whole process from goal setting, through buyer journey development, campaign planning and execution. You even get our proven, proprietary tools and templates. Once you launch, your coaches will provide 3 check-ins to help you optimize your program.

120-Day Pilot

There is no better to get started with than a tightly defined and timebound pilot.
We can help you get this moving with our battle-tested 120-day program. In the first 30-days we will work with you to create a precise ABM pilot strategy and plan to launch for you on Day 30.
Then for 90-days we will help you generate and capture demand. This program will generate business as well help you determine your long-term ABM plans.

ABM Playbook

Looking to develop a long-term ABM strategy? The ABM Playbook is our proprietary methodology that has been refined across dozens of client engagements. The process is based on the Total Customer Growth approach and proven ABM principles. The output is a detailed and immediately actionable long-term plan based on rigorous strategic analysis, customer insights and the latest in thinking on ABM, ABX and GTM.

Ross

"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."

Ross Whittaker

Director North America Marketing
InterSystems

Schedule an ABM Review Session


Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch
  • What types of account-based-marketing-services will help you

Account-Based Marketing
Strategy Blogs

How to Create an Effective Customer Marketing Strategy

In this post, we will review why customer marketing is important, the foundations of a good customer marketing strategy, how to turn customers into advocates, how to manage negative feedback, and how to implement a customer marketing program that will grow the top-line. This is a topic that’s near and

How to Create an Effective Customer Marketing Strategy
account based marketing vs inbound marketing

Account-Based Marketing VS Inbound Marketing? No, It’s AND

Most healthcare IT firms have either implemented or are considering ABM (more on this later this month). But many hesitate to get started. One of the obstacles is the tradeoff between Inbound marketing and ABM. This post shows that it’s not about account-based marketing vs inbound marketing but how inbound

Account-Based Marketing VS Inbound Marketing? No, It’s AND

How to Design an ABM Pilot

How do you get started with ABM? The obvious answer is an ABM Pilot. Based on the discussions we have been having, the vast majority of healthcare technology firms are considering account-based marketing (ABM), and many plan to pilot it this year. To help you on this journey here is

How to Design an ABM Pilot

Shifting Your Sales and Marketing Mindset by Embracing ABM

In healthcare technology, traditional marketing and sales approaches are falling short. Many companies are turning to Account-Based Marketing (ABM) to drive growth and revenue. ABM is a strategic approach that aligns sales and marketing efforts to focus on high-value accounts, delivering personalized experiences to key decision-makers within those accounts. At

Shifting Your Sales and Marketing Mindset by Embracing ABM
complex b2b sales

Using Account-Based Marketing to Drive Complex B2B Sales

A Healthcare Technology Marketer’s ABM Story By Kelly McDermott, Chief Marketing Officer, Caregility In this case study, Caregility CMO Kelly McDermott discusses how they developed a sophisticated ABM model to accelerate complex B2B sales. Account-based marketing has become an increasingly important strategy for B2B companies like Caregility that face the

Using Account-Based Marketing to Drive Complex B2B Sales
MQL and SQL

The MQL and SQL Shift From Quantity to Quality

The MQL and SQL  have long been core metrics for B2B marketing and sales teams. Generating enough marketing qualified leads (MQLs) to feed the sales pipeline has historically been a key goal and measure of marketing success. However, for many firms, the focus is shifting from lead quantity to lead

The MQL and SQL Shift From Quantity to Quality

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