In this post, we look at three real-life ABM campaign examples. These are all campaigns that B2B firms have successfully implemented.
Read MoreABM Acceleration - An Account-Based
Marketing Strategy Process
Who is ABM Acceleration for:
How the ABM Acceleration
Process Works
We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.
Think:
ABM and ABX Playbook
Define your ABM/ABX strategy in less than six weeks with the ABM Playbook
Crawl:
ABM Pilot
Generate demand and learn how to get ABM working with a 90-day ABM Pilot
Walk:
Scaling ABM across the organization
Scale ABM across the organization and see your entire team increase demand and productivity
Run:
Transition from ABM to ABX
Transition from ABM to ABX and make your highest value customers even more profitable
Account-Based Marketing Strategy
Based On The Real Buyer Journey
Every journey starts with a first step. In ABM, it starts with a sound strategy.
Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how buyers truly buy in healthcare from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchase decision of others.
In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow these into highly profitable long-term customers.
Copyright Healthlaunchpad LLC
Jim Brown
Vice President Technology Sales at AMN Healthcare
"The healthlaunchpad are ABM experts. Their account-based-marketing-services team have helped us ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It's exciting to see this come to life. They also create engaging healthcare content too!"
Schedule an ABM Review Session
Account-Based Marketing
Strategy Blogs
November 21, 2022
Three ABM Campaign Examples
November 12, 2022
ABM Pilots: Getting Your ABM Program Moving
One of the biggest challenges in ABM is how to get started. I know many marketers who have considered ABM for several years before getting going. One of the best ways to get moving is to run a simple and short ABM Pilot. In this post, we review three examples of simple ABM campaigns.
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November 7, 2022
The Craft of Personalization in ABM – Why, What, and How
One of the main things that makes ABM different is personalization. In this post, we will review why personalization is important, the different uses of personalization, and how to create ABM and ABX campaigns using personalized approaches. We also review how implementing ABM will change your marketing department’s operations.
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November 1, 2022
Turning Customers Into Positive Influencers
When most people think about influencer marketing, the first examples that come to mind are B2C, but it’s at least equally effective in B2B. It should also be a key consideration in your ABX strategy. In this post, we will go into how to determine how customers are talking about you and how to turn them into positive influencers.
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October 24, 2022
Account Insight: How to Get It and Use it Grow Revenues
In this post, we will dive into Account Insight. This is a fundamental part of building an effective ABX strategy. We will review what it is and how to get better at this. This is about knowing how committed your customers are, their future needs, how likely they are to give you business, and what you need to be more successful with them.
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October 11, 2022
Developing a Buyer Journey-driven Marketing Plan
In this post, we will explain how to use the buyer journey to create a detailed marketing plan to engage buyers throughout their journey through a variety of tactics and content tailored to the buyers.
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