ABM Acceleration - An Account-Based Marketing Strategy Process
ABM Acceleration Works for Companies:
How the ABM Acceleration
Process Works
We help health tech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.
Think:
ABM and ABX Playbook
Define your ABM/ABX strategy in less than six weeks with the ABM Playbook.
Crawl:
ABM Pilot
Generate demand and learn how to get ABM working with a 90-day ABM Pilot.
Walk:
Scaling ABM Across the Organization
Scale ABM across the organization and see your entire team increase demand and productivity.
Run:
Transition from ABM to ABX
Transition from ABM to ABX and make your highest value customers even more profitable.
Account-Based Marketing Strategy
Based On The Real Buyer Journey
Every journey starts with a first step. In ABM, it starts with a sound strategy.
Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how customers truly buy in healthcare. We analyze the steps from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchasing decision of others.
In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow them into highly profitable long-term customers.
Copyright Healthlaunchpad LLC
How to Get Started With ABM
Masterclass
Health Launchpad is excited to offer an exclusive two-part master class designed to help you get moving and accelerate your ABM journey. Coming out of this program you will have the knowledge, tools, and confidence to get ABM moving the right way in your organizations. Both parts 1 and 2 last 6 weeks each. In part 1, you will develop your ABM strategy. In part 2 you will design and get moving with an ABM pilot.
120-Day Pilot
There is no better to get started with than a tightly defined and timebound pilot.
We can help you get this moving with our battle-tested 120-day program. In the first 30-days we will work with you to create a precise ABM pilot strategy and plan to launch for you on Day 30.
Then for 90-days we will help you generate and capture demand. This program will generate business as well help you determine your long-term ABM plans.
ABM Playbook
Looking to develop a long-term ABM strategy? The ABM Playbook is our proprietary methodology that has been refined across dozens of client engagements. The process is based on the Total Customer Growth approach and proven ABM principles. The output is a detailed and immediately actionable long-term plan based on rigorous strategic analysis, customer insights and the latest in thinking on ABM, ABX and GTM.
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
Schedule an ABM Review Session
Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)
In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:
- 2-3 ideas
- Relevant tools and templates
- Some articles to read or videos to watch
- What types of account-based-marketing-services will help you
The State of ABM in Healthcare Technology
Learn where your peers are in adopting ABM
Account-Based Marketing
Strategy Blogs
The Modern Marketing Measurement Checklist
In a post on the top issues health tech marketers in 2025, we reported that the #1 issue facing health tech marketers is how to develop new frameworks for measuring their impact and how that aligns with modern buying behaviors. And buying behaviors are changing. Healthcare organizations take longer to make decisions
The Big Pipeline Rethink
One of the highlights of 2024 was chatting with Colin Hung from Swaay Health. Colin interviewed our Chief Strategy Officer, Mark Erwich, and me to discuss how healthcare technology marketers are changing the approach to pipeline development. Swaay Health featured this rethink of the healthtech pipeline in an article you
The New Healthtech Marketing Playbook Webinar
On December 13th, my colleague Mark Erwich presented a thought-provoking webinar on the New Healthtech Marketing Playbook. This provided fresh data on B2B buyer behavior and what this means for marketing. This included a perspective on developing an effective marketing strategy and actionable guidance on measurement. Recording The Modern Healthcare
How the Healthcare Buyer Journey is Changing
Healthtech Marketing Show – The Buyer Journey Extravaganza In 2024, we have extensively covered the healthcare technology B2B buyer journey. The latest episode of the podcast is a “Best Of” focusing exclusively on how the Buyer Journey is changing. Listen to the Episode Here Trust me, it’s worth it! Key
Best Practices in Building Sales and Marketing Alignment
Sales and marketing alignment is still a big challenge for healthtech marketing leaders. Progress is being made, but many organizations still struggle to get sales and marketing working as an effective team. This article outlines best practices based on the experience of successful organizations. The State of Sales and Marketing
How To Develop a Best-in-Class Marketing Measurement Model
In this post, we will share fourteen ways you can improve how you measure marketing and how this will lead to a higher-performing and more forecastable approach to marketing. This is based on our own best practices and also on recent conversations with over forty marketing leaders who are members
Join over 3,000 marketers and sign-up for our weekly newsletter and get ideas, insights, ideas and unexpected perspectives on health tech marketing.