ABM Acceleration - An Account-Based
Marketing Strategy Process

Who is ABM Acceleration for:

  • Considering an ABM strategy but struggling to get started
  • Have experimented with ABM but looking for a process to scale up
  • Want to move from using ABM as a novel marketing tool to implementing ABX
  • Looking for advice in how to improve your ABM strategy and execution

How the ABM Acceleration
Process Works

We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.

abm strategy


ABM and ABX Playbook

Define your ABM/ABX strategy in less than six weeks with the ABM Playbook

abm execution


ABM Pilot

Generate demand and learn how to get ABM working with a 90-day ABM Pilot

abm scaling


Scaling ABM across the organization

Scale ABM across the organization and see your entire team increase demand and productivity

abm change transformation


Transition from ABM to ABX

Transition from ABM to ABX and make your highest value customers even more profitable

Account-Based Marketing Strategy
Based On The Real Buyer Journey

Every journey starts with a first step. In ABM, it starts with a sound strategy.

Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how buyers truly buy in healthcare from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchase decision of others.

In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow these into highly profitable long-term customers.

Copyright Healthlaunchpad LLC

How to Get Started


Our team ABM experts will help you speed up your time to market. This includes 15 weekly sessions to coach you through the whole process from goal setting, through buyer journey development, campaign planning and execution. You even get our proprietary tools and templates. Once you launch, your coaches will provide 3 check-ins to help you optimize your program

120-Day Pilot

There is no better way of getting started with than a tightly defined and timebound pilot.
We can help you get this moving with our battle-tested 120-day program. In the first 30-days we will work with you to create a precise ABM pilot strategy and plan to launch for you on Day 30.
Then for 90-days we will help you generate and capture demand. This program will generate business as well help you determine your long-term ABM plans.

ABM Playbook

Looking to develop a long-term ABM strategy? The ABM Playbook is our proprietary methodology that has been refined across dozens of client engagements. The process is based on the Total Customer Growth approach and proven ABM principles. The output is a detailed, and immediately actionable long-term plan based on rigorous strategic analysis, customer insights and the latest in thinking on ABM, ABX and GTM.

ABM Client

Jacobia Solomon EMBA

President, AMN Healthcare Language Services

"The healthlaunchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Ross Whittaker

Director North America Marketing, InterSystems

"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."

Schedule an ABM Review Session

Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch
  • What types of account-based-marketing-services will help you

Account-Based Marketing
Strategy Blogs

select an ABM platform
May 28, 2023

How to Select an ABM Platform

The number of ABM solutions is exploding? They are no longer limited to forms with big martech budgets. Even firms practicing ABM with smaller budgets have options. So how do you select an ABM platform that’s right for you? In a prior post, we detailed the main function that leading ABM platforms like Demandbase, Terminus, 6sense, Triblio, RollWorks, Triblio, Jabmo, Rollworks, and Propensity have in common. In this post, we will provide a set of criteria and questions to help you assess vendors.

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How to Select an ABM Platform
SDRs and ABM
May 7, 2023

How ABM Can Boost Your SDRs

SDRs are critical to the success of your ABM program. Conversely, a well-executed ABM strategy can turbo-charge your SDRs’ productivity. In three short videos, my great friend Ben Person, a martech entrepreneur and the former CMO of Nuvolo explains why ABM and SDRs are Important to each other and how ABM can change the way SDRs work.

Read More
How ABM Can Boost Your SDRs
April 30, 2023

A Healthcare Account-based Marketing Journey (Case Study)

We focus primarily on healthcare account-based marketing as we believe passionately that health tech and healthcare services firms should adopt ABM. In this case study, we hope to show you why and how to do that.
The company in this healthcare account-based marketing case study is a large technology and services firm that sells exclusively to healthcare organizations. They sell various services and solutions and have relationships with hundreds of healthcare organizations. 

Read More
A Healthcare Account-based Marketing Journey (Case Study)
account-based marketing strategy
April 24, 2023

The Door Metaphor for Your Account-Based Marketing Strategy

One of the biggest challenges in developing your account-based marketing strategy is how to explain it to your executives and colleagues, especially the importance of alignment and collaboration between sales and marketing. It’s understandable. Account-based marketing is complicated, and it takes a long-term commitment to do it at scale. Above all, it requires breaking down the silos between sales, marketing, and SDRs. I use the Door Metaphor about a door to explain it.

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The Door Metaphor for Your Account-Based Marketing Strategy
April 2, 2023

The 5/57 Problem

Is 98% of Your Marketing Wasted?
The old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is wrong if you are a B2B marketer. If you operate in a market with long, complex sales cycles and high-value sales, 98% of your marketing may be wasted.
I call this the 5/57 problem

Read More
The 5/57 Problem
Demand Generation vs Lead Generation
March 29, 2023

Demand Generation vs Lead Generation: You Can’t Annoy Prospects into Buying from You

One of the biggest frustrations in B2B marketing is that lead generation doesn’t work as well as it used to.  We’re all kinda to blame for this. There is a history in B2B marketing where someone figures out a new, better way of generating leads. It works well for them. They perfect it. Prospects take the bait, and they generate better and more leads than everyone else.

Read More
Demand Generation vs Lead Generation: You Can’t Annoy Prospects into Buying from You