ABM Acceleration - An Account-Based
Marketing Strategy Process

Who is ABM Acceleration for:

  • Considering an ABM strategy but struggling to get started
  • Have experimented with ABM but looking for a process to scale up
  • Want to move from using ABM as a novel marketing tool to implementing ABX
  • Looking for advice in how to improve your ABM strategy and execution

How the ABM Acceleration
Process Works

We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.

abm strategy

Think:

ABM and ABX Playbook

Define your ABM/ABX strategy in less than six weeks with the ABM Playbook

abm execution

Crawl:

ABM Pilot

Generate demand and learn how to get ABM working with a 90-day ABM Pilot

abm scaling

Walk:

Scaling ABM across the organization

Scale ABM across the organization and see your entire team increase demand and productivity

abm change transformation

Run:

Transition from ABM to ABX

Transition from ABM to ABX and make your highest value customers even more profitable

Account-Based Marketing Strategy
Based On The Real Buyer Journey

Every journey starts with a first step. In ABM, it starts with a sound strategy.

Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how buyers truly buy in healthcare from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchase decision of others.


In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow these into highly profitable long-term customers.

buyer journey

Copyright Healthlaunchpad LLC

ABM client

Jim Brown

Vice President Technology Sales at AMN Healthcare

"The healthlaunchpad are ABM experts. Their account-based-marketing-services team have helped us ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It's exciting to see this come to life. They also create engaging healthcare content too!"

Schedule an ABM Review Session


Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch
  • What types of account-based-marketing-services will help you

Account-Based Marketing
Strategy Blogs

SDRs and ABM
January 3, 2023

SDRs and ABM – It’s Like PB&J

In an account-based marketing model, SDRs are critical. Marketing resources are focused more on a narrower set of targets. Each lead is even more likely to be a good fit than traditional B2B marketing, as the account has been targeted more precisely with personalized content based on their interests and current activity. Each lead is even more precious, so getting these leads over the metaphorical threshold is even more important.

Read More
SDRs and ABM – It’s Like PB&J
ABM Platform Requirements
December 21, 2022

ABM Platform Requirements – What to Look For

Last week, we asked, do you need an ABM Platform? If you came to the conclusion that you did, the obvious next question is what to look for in an ABM Platform. This post is designed to help you formulate your ABM Platform requirements. We break down the functions of an ABM Platform. We suggest you build an ABM Platform Requirements checklist with these main functions.

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ABM Platform Requirements – What to Look For
ABM Platform
December 12, 2022

Do You Need an ABM Platform?

The choices of Marketing technology are overwhelming. This is ever-changing, and it is easy to feel overwhelmed by the available options.
If you are serious about account-based marketing, you will be thinking about what technology you need and when you should consider an ABM Platform. Let’s start with the different types of technology you will need to consider and the role of an ABM Platform.

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Do You Need an ABM Platform?
campaign examples
November 21, 2022

Three ABM Campaign Examples

In this post, we look at three real-life ABM campaign examples. These are all campaigns that B2B firms have successfully implemented.

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Three ABM Campaign Examples
ABM Pilot
November 12, 2022

ABM Pilots: Getting Your ABM Program Moving

One of the biggest challenges in ABM is how to get started. I know many marketers who have considered ABM for several years before getting going. One of the best ways to get moving is to run a simple and short ABM Pilot. In this post, we review three examples of simple ABM campaigns. 

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ABM Pilots: Getting Your ABM Program Moving
personalization
November 7, 2022

The Craft of Personalization in ABM – Why, What, and How

One of the main things that makes ABM different is personalization. In this post, we will review why personalization is important, the different uses of personalization, and how to create ABM and ABX campaigns using personalized approaches. We also review how implementing ABM will change your marketing department’s operations.

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The Craft of Personalization in ABM – Why, What, and How
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