ABM for Healthcare Masterclass

Healthlaunchpad is excited to offer an exclusive twelve-session master class designed to help you get moving and accelerate your ABM journey. Coming out of this program you will have the knowledge, tools, and confidence to get ABM moving the right way in your organizations.


These are collaborative sessions with other healthtech marketing leaders like you. The program is led by Adam Turinas, an author and authority on ABM, who will help you learn the skills and put them into practice.

The Program

The program includes ten 1-hour collaborative masterclass sessions and two catch-up sessions. Prior to the class, you will have a 30-minute 1:1 with Adam to understand your goals and experience with ABM so that the classes can be tailored accordingly.


The program is designed Each session will include instruction, discussion, and actionable next steps. The classes will have a maximum of six people. Ahead of most sessions, you will receive tools and templates for that week’s topic.


Adam Turinas will lead each session. Additional instructors, who are subject matter experts in their respective fields, will join throughout the program.

Class

Description

Date/Time

Overview and Goals

  • Why ABM is so important and how it works in practice. 
  • What to expect in this program.
  •  Understanding and defining your goals

July 11th at 1 EST

Defining a “Best-fit” Ideal Customer Profile (ICP)

  • Why targeting and defining the  ICP is critica.  
  • How to define a best-fit ICP 
  • Tools, templates, and sources of data

July 18th at 1 EST

The Buyer Collective and Personas

  • Identifying champions, influencers, and decision-makers
  • Creating a useful and simple persona
  • Discussion about buying behavior

July 25th at 1 EST

The Buyer Journey

  • The Buyer Journey Framework
  • Why is this so important, and how to use this
  • Creating your ICP’s buyer journey

August 1st at 1 EST

Catch-up Session

  • What do you need help with?
  • How are you getting on?

Ausgut 8th at 1 EST

Creating a Buyer-journey-driven Content Plan

  • Turning the buyer journey into a content framework
  • How to define the right content pillars and content topics
  • Developing an ABM-based content plan

August 15th at 1 EST

Engaging In-market Accounts

  • Identifying in-market prospects and understanding the signals
  • Using digital channels in ABM
  • Seeing an ABM platform in action

August 22nd at 1 EST

Converting through Personalized Outreach

  • Why personalization is so important
  • How to create personalized emails at scale
  • Outreach approaches

August 29th at 1 EST

Developing an Account-based Measurement Model

  • The ABM measurement model
  • How to develop your own model
  • Getting started

September 5th at 1 EST

Sales and Marketing Alignment

  • Why it’s the most critical issue
  • How to gain alignment
  • Developing best practice operational routines

September 12th at 1 EST

Planning for Success

  • Designing your ABM program
  • Starting with a pilot
  • Developing a long-term roadmap

September 19th at 1 EST

Catch-up Session

  • What do you need help with?
  • How are you getting on?
  • What’s next?

September 26th at 1 EST

Class

Description

Date/Time

Overview and Goals

  • Why ABM is so important and how it works in practice. 
  • What to expect in this program.
  •  Understanding and defining your goals

June 6th at 1 ES

Defining a “Best-fit” Ideal Customer Profile (ICP)

  • Why targeting and defining the  ICP is critica.  
  • How to define a best-fit ICP 
  • Tools, templates, and sources of data

June 13th at 1 EST

The Buyer Collective and Personas

  • Identifying champions, influencers, and decision-makers
  • Creating a useful and simple persona
  • Discussion about buying behavior

June 20th at 1 EST

The Buyer Journey

  • The Buyer Journey Framework
  • Why is this so important, and how to use this
  • Creating your ICP’s buyer journey

June 27th at 1 EST

Catch-up Session

  • What do you need help with?
  • How are you getting on?

July 11th at 1 EST

Creating a Buyer-journey-driven Content Plan

  • Turning the buyer journey into a content framework
  • How to define the right content pillars and content topics
  • Developing an ABM-based content plan

July 17th at 1 EST

Engaging In-market Accounts

  • Identifying in-market prospects and understanding the signals
  • Using digital channels in ABM
  • Seeing an ABM platform in action

July 25th at 1 EST

Converting through Personalized Outreach

  • Why personalization is so important
  • How to create personalized emails at scale
  • Outreach approaches

August at 1 EST

Developing an Account-based Measurement Model

  • The ABM measurement model
  • How to develop your own model
  • Getting started

August 8th at 1 EST

Sales and Marketing Alignment

  • Why it’s the most critical issue
  • How to gain alignment
  • Developing best practice operational routines

August 15th at 1 EST

Planning for Success

  • Designing your ABM program
  • Starting with a pilot
  • Developing a long-term roadmap

August 22nd at 1 EST

Catch-up Session

  • What do you need help with?
  • How are you getting on?
  • What’s next?

September 5th at 1 EST

Master Class Fee:

$2,500

Bonus Offer

For participating in this program, you will also receive a signed copy of Adam’s book, Total Customer Growth.


This book will answer important questions about ABM and propose a new, more holistic model for making your sales and marketing more effective: Total Customer Growth


Total Customer Growth is an ABM-based system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model.


This book is a comprehensive practical guide to ABM, ABX, and Total

Your Instructors

Adam Turinas,

CEO

Former CEO of Uniphy Health, a groundbreaking clinical communications software startup. Adam founded, ran and eventually sold this business.

Bob Blount,

Principal

Healthtech entrepreneur with stellar pedigree in selling to enterprise-scale healthcare organizations.

Hannah Drake Kelley,

Account Director

Marketing Swiss army knife. Led marketing at multiple healthcare technology firms.

Justin Metz,

Content Lead

Content superstar. Led communications for a healthcare system in Ohio.

Paul Vandre,

Account Director

Digital marketing guru and former demand generation leader for multiple software firms.

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