ABM Masterclass Parts 1 and 2
Health Launchpad is excited to offer an exclusive two-part master class designed to help you get moving and accelerate your ABM journey. Coming out of this program you will have the knowledge, tools, and confidence to get ABM moving the right way in your organizations.
Both parts 1 and 2 last 6 weeks each. In part 1, you will develop your ABM strategy. In part 2 you will design and get moving with an ABM pilot. You can take part 2 without taking part 1 if you have already developed your ABM strategy.
The program includes weekly 1-hour learning sessions and weekly 30-minute office hours to review your work and answer questions. These ensure you are progressing towards your goal.
These are collaborative sessions with other health tech marketing leaders like you. The program is led by Adam Turinas, an author and authority on ABM, who will help you learn the skills and put them into practice.
Both part 1 and 2 include a workbook and Health Launchpad’s proprietary templates and tools. And we will show you how to use AI throughout to accelerate your progress. Participants will also receive a copy of Adam’s 5-star rated book on ABM, Total Customer Growth.
Meet Your Instructor - Adam Turinas
Adam is a recognized expert and frequent public speaker on ABM. He founded and sold a successful healthtech company before establishing Health Launchpad. Adam is the author of the 5-star rated book "Total Customer Growth," which focuses on ABM. His deep expertise in healthtech and ABM has helped clients like InterSystems, AMN Healthcare, and DeepScribe.ai grow their revenues.
ABM Masterclass Part 1
Creating Your ABM Strategy
September 10th-October 18th, 2024
Session | What You Will Learn | Outcome |
|---|---|---|
Overview and Goals September 10th |
| A framework and direction on how to set your ABM goals |
Office Hours September 13th | Review your goals | Expert feedback |
Defining a “Best-fit” Ideal Customer Profile (ICP) September 17th |
| Clear understanding about one of the foundations of ABM Market sizing tool |
Office Hours September 20th | Review your ICP definitions | Validation and refinement of your ICP |
The Buyer Collective and Personas September 24th |
| Understanding and new thinking about the importance on buying groups. |
Office Hours September 27th | Review your Buying Groups and personas | Validation and feedback |
The Buyer Journey |
| Proprietary framework with multiple examples |
Office Hours October 4th | Review your Buyer Journey | Validation and feedback |
Creating a Buyer-journey-driven Engagement Plan October 8th |
| Framework and instruction. |
Office Hours October 11th | Review your thinking about to develop your plan | Feedback and guidance |
Planning for Success October 15th |
| Clear understanding on how to turn the last 5 weeks’ instruction into a strategic document |
Office Hours October 18th | Review session | Feedback and coaching on what to do next |
ABM Masterclass Part 2
Design and Launch Your ABM Pilot
October 29th -December 13th, 2024
Session | What You Will Learn | Outcome |
|---|---|---|
1. Pilot Design |
| Framework to plan your pilot
|
Office Hours | Review your goals | Expert feedback and guidance |
2. How to identify and engage in-market accounts |
| Learn multiple ways to identify in-market accounts |
Office Hours | In-market accounts | Review how you are approaching in-market accounts |
3. Personalization |
| How to create personalized content and emails |
Office Hours | Personalization | Ideas ands feedback on personalization |
4. Developing your measurement model |
| Measurement framework |
Office Hours | Review your approach to measurement | Validation and feedback |
5. Sales and Marketing Alignment |
| Ideas and perspectives on how to gain and maintain alignment |
Office Hours | Review your thinking about to develop your plan | Feedback and guidance |
6. Pilot Planning |
| Pilot template |
Office Hours | Review pilot plan | Feedback and coaching on pilot plan |
Master Class Fee Option:
Part 1
$1,500
Part 2
$1,500
Part 1 + 2
$2,500
If you have questions and would like to have a chat before registering schedule a call below. Also, if you would like a private masterclass for you or your team, lest talk
PS: Let me know you would rather we invoice you instead of using your credit card.
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
Bonus Offer
Over the last four years we have developed proprietary tools, templates and frameworks to help you on your ABM journey. One of the only ways to get these is to take part in the masterclass.
And…
For participating in this program, you will also receive a signed copy of Adam’s book, Total Customer Growth.
This book will answer important questions about ABM and propose a new, more holistic model for making your sales and marketing more effective: Total Customer Growth
Total Customer Growth is an ABM-based system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model.
This book is a comprehensive practical guide to ABM, ABX, and Total