ABM Playbook Slideshare

Getting started with ABM is hard. Having a roadmap helps. Over the last couple of years, we have developed and refined a strategic approach called the ABM Playbook. The slideshow explains how we do it.

We have done 12 of these in the last 18 months.

Posted by Adam Turinas
Posted in ABM Strategy Blogs on January 21, 2023

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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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