Marketing Optimization

B2B Marketing is becoming increasingly complex. There has never been so many choices and the expectations on what marketing will deliver has never been higher. Marketing leaders face tough questions:

  • What can we do to improve our overall marketing performance?
  • What should we do more of, less of, what should we start and what should we stop doing?
  • What new strategies, tactics, should we employ?

It helps to get an objective outside-in perspective, and this is where healthlaunchpad can help. We can help you assess your marketing strategy with a marketing assessment. The output of this is an improvement plan including a detailed audit of your current program, recommendations on how to optimize your current plan, campaigns, processes and capabilities. We use the latest thinking and best practices (e.g. ABM) comnined with deep expertise in marketing to healthcare.

Download the Marketing Self-assessment Tool

If you want to get a jump-start on the process download the self-assessment tool.

Book a call to discuss your goals

Our goal in this session is to get to know you, understand  your challenges and provideimmediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

What Clients Say


"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"

Jon Samsel
VP Global Marketing, Verimatrix

Blogs and Podcasts About Marketing to Healthcare


September 27, 2022

Yup, it’s here again. The R word. There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest in marketing. This is true, but it’s also the worst best piece of advice anyone can give

The Four A’s to Weather the Coming Downturn

March 22, 2022

The Healthcare Technology marketing environment has undergone a seismic shift in the last two years. We recently ran a webinar on the changes marketers have experienced, how they have adapted, and the benefits of Account-based Marketing (ABM).

Webinar: New Marketing Realities | The Use And Benefits of Acount-based Marketing

January 18, 2022

In this Healthtech Marketing podcast, Adam Turinas, the CEO of healthlaunchpad, discusses brand strategy with Ryan Grable, a Senior Vice-President of Marketing at PerfectServe.  PerfectServe is the service leader in Clinical Communications & Collaboration space which spans diverse healthcare settings

Healthtech Branding & Marketing Strategies : Ryan Grable, SVP of Marketing, PerfectServe: Ryan Grable, Chief Marketing Officer, PerfectServe
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