Healthcare Sales and Marketing Learning Center

Latest Blog Posts

Account-Based Marketing Strategy

Account-based Marketing for healthcare and healthtech is our driving passion. It's what we do. To help you become ABM superstars, we have created dozens of articles, podcasts, webinars on ABM, especially focused on the issues faced in selling to healthcare organizations.

SDRs and ABM

SDRs and ABM – It’s Like PB&J

In an account-based marketing model, SDRs are critical. Marketing resources are focused more on a narrower set of targets. Each lead is even more likely to be a good fit than traditional B2B marketing, as the account has been targeted more precisely with personalized content based on their interests and current activity. Each lead is even more precious, so getting these leads over the metaphorical threshold is even more important.

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ABM Platform Requirements

ABM Platform Requirements – What to Look For

Last week, we asked, do you need an ABM Platform? If you came to the conclusion that you did, the obvious next question is what to look for in an ABM Platform. This post is designed to help you formulate your ABM Platform requirements. We break down the functions of an ABM Platform. We suggest you build an ABM Platform Requirements checklist with these main functions.

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ABM Platform

Do You Need an ABM Platform?

The choices of Marketing technology are overwhelming. This is ever-changing, and it is easy to feel overwhelmed by the available options.
If you are serious about account-based marketing, you will be thinking about what technology you need and when you should consider an ABM Platform. Let’s start with the different types of technology you will need to consider and the role of an ABM Platform.

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Entering the US Healthcare Market

We have first-hand experience in what it takes to enter and build a business in the US healthcare market. To help you assess your opportunity, we have created a series of articles specifically for those considering entering the US healthcare market, including our one-of-kind US Healthcare Market Segmentation.

The US Healthcare Market Segmentation

At healthlaunchpad, we help companies enter the US market. One of the first areas they want help with is understanding the US healthcare market segmentation. How is this $3.6 trillion market organized?

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a case study - cross scree media entry into the us healthcare market

Cross Screen Media – A Healthcare Market Entry Case Study

In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached this. I will then dive into how healthlaunchpad  helped them in this strategy and some of the keys to the success

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market entry barriers

8 Most Common Healthcare Market Entry Barriers & How To Overcome Them

Entering the healthcare market is not for the faint-hearted.  Market penetration is hard. In this post, I start by highlight my personal experience in the healthcare industry.

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Content, Digital and Social Media Marketing

We help many healthtech firms create and execute effective social, digital and content marketing programs. Check out our blogs, podcasts, articles and videos on best practice in social, digital and content marketing .

ChatGPT for PR

How Language AI and ChatGPT can Help PR Professionals Thrive

Unless you have been hiding under a rock for the last 30 days, you have probably heard of the latest advanced technology solution called Language AI, specifically ChatGPT. And chances are, you have probably tried it and have an opinion about the technology.

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b2b social media

A B2B Social Media Masterclass with Simon Rost, GE Healthcare

Social Media has long been the domain of big consumer brands. It’s a medium that many in the B2B space still struggle with. Late last year, I had the pleasure of speaking with Simon Philip Rost, from GE Healthcare for an episode of the Healthtech Marketing Podcast with HIMSS. It was a master class in B2B Social Media Marketing at scale.

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healthtech content marketing

11 Healthtech Content Marketing Ideas to Boost Your Business

Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech content marketing ideas we use to help our clients boost the effectiveness of their content strategy.

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Marketing to Healthcare with Account-based Marketing and More

B2B Marketing Budget Benchmarks

B2B Marketing Budget Benchmarks

How Much Should You Spend on Marketing? This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks. B2B Marketing

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Resources for Healthcare Rookies

Resources for Healthcare Rookies

Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries. Over the last few years, we have written posts and articles that we hope will be helpful for anyone trying to get to grips with healthcare.

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B2B Marketing

B2B Marketing – A Personal History

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking back, I saw how B2B Marketing had changed dramatically and fast in a relatively short period. Here is my personal story of living that evolution.

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The Healthtech Marketing Podcast

Presented by HIMSS and healthlaunchpad

Marketing to healthcare is hard. We can all use a little help. Join us for the Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights and how to’s on a specific topic. Episodes include ABM, brand strategy, international expansion, content marketing and more.

This podcast is brought to you by HIMSS and healthlaunchpad.

With over 20 episodes published, we have interviewed executives at Intersystems, Nuvolo, UAB Healthcare Systems Feedback, Saint Peter's Healthcare, Steady MD, H1, SpinSci, Snoball, RxRevue (now Arrive Health), DAC Group, Equum Medical, IHES, PerfectServe, Smile Digital Health, Health Recovery Solutions (HRS), Renegade Marketing and more.

These interviews have covered:

  • Insights about selling to healthcare from multiple healthcare IT buyers
  • Account-based marketing strategy
  • B2B marketing
  • Brand strategy
  • Messaging approaches
  • Agile marketing
  • Networking
  • Content marketing
  • In-house agency management
  • SEO
  • Sales and marketing integration
  • Social media markeing
  • Events marketing
  • Ethnographics
  • Marketing a start-up

We are always looking for new topics. If you are interested in being included, please email me at

simon rost healthtech marketing podcast

B2B Healthtech Marketing Podcast – Use of Social Media at Scale – Simon Rost, Marketing Executive, GE Healthcare, Europe

Effective use of social media at scale for large B2B organizations is a big challenge. In this podcast, Simon Rost, the Marketing Executive of GE Healthcare, Europe, explains how their global healthcare technology firm has mastered this.

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Start-up Journey Podcast - Daniel Pluard

Healthtech Marketing Podcast – The Start-up Journey – Daniel Pluard, CEO of Intely

In this podcast that’s brought to you in partnership with HIMMS, Daniel Pluard, the CEO of  Intely,  a healthcare interoperability Start-up, shares about their low-code/no-code approach to tackling  highly complex issue in  automation workflows

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david fortino- healthechmarketing podcast

Healthtech Marketing Podcast – David Fortino, Netline on Content Marketing Insights

In this podcast, Adams Turinas, CEO & founder of healthlaunchpad gets actionable content marketing insights from David Fortino, the Chief Strategy Officer of Netline, a leading  content syndication Platform.

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