All About Social Selling – Anita Windisman, Bluesquare Collective
In this episode of the Healthtech Marketing Podcast, I interviewed Anita Windisman, a LinkedIn and social selling guru.
Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling.
At Blue Square, she helps companies master digital and social selling. Before founding, Blue Square was a Customer Sucess leader with LinkedIn in Europe. In this episode, Anita covers the following:
- What is social selling?
- How companies can excel at and scale social selling
- How to structure a social and digital selling program
- The steps to social selling excellence
- What makes someone a superstar social seller
- What are the biggest mistakes made in social selling