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Category Archives for Ian Schnepf

May 12, 2025

Patient-centric

Getting Patient-Centric: Advice for Healthtech Marketers

At the end of the day, everything we do in healthcare is

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April 28, 2025

Pipeline

How HealthTech Leaders Optimize Their Marketing Pipeline

In this episode of The HealthTech Marketing Show, guest host Mark Erwich

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April 14, 2025

Unbundled ABM

What is Unbundled ABM and Why Should You Care

In this episode of The HealthTech Marketing Show, I am joined by

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March 31, 2025

ABM Journey

Key Takeaways from the ABM Journey

In this episode of The HealthTech Marketing Show, I (Adam Turinas) discuss

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March 17, 2025

audience targeting

Start with Who: Precise Audience Targeting for B2B

In this episode of The HealthTech Marketing Show, I explore the critical

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February 4, 2025

personas

The Four Healthtech Marketing Personas: Which One Are You?

In this episode of The HealthTech Marketing Show, host Adam Turinas, Lea

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Recent Posts

How to Master LinkedIn, Build Your Brand and Win Customers (Part 4)

Why Patient Centricity Could Be Healthcare Technology’s Secret Weapon

Getting Patient-Centric: Advice for Healthtech Marketers

Rethinking the ‘Dead Zone’ in B2B Purchasing

How to Master LinkedIn, Build Your Brand and Win Customers (part 3)

How HealthTech Leaders Optimize Their Marketing Pipeline

Ten Pipeline Optimization Challenges and Ideas

How to Master LinkedIn, Build Your Brand and Win Customers (part 2)

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