Healthcare Technology Marketing Content
Creating great content for healthtech buyers is hard. You have to excel at creating engaging content; you have to understand the unique characteristics of healthcare buyers and you have to be adept at getting to grips with deeply technical issues.
At healthlaunchpad, our superpower is a deep understanding of healthtech buyers. We have real empathy for them because our team have hands-on experience of selling directly to them. They are not abstract personas (although we do use these), they are our friends.
Please take a look at these content examples and let us know how we can help you.
Content Resource Centers
White Papers and Buying Guides
Bluestream Health: Key Features to Look for In Virtual Care APIs
Bluestream Health: Creating Best-in-Class Virtual Care
Cross Screen Media: Healthcare Advertising in the Era of Convergent TV
Nuvolo: HIMSS Study Operational Technology Security and the Internet of Medical Things: Protecting your patients, privacy, and equipment
PerfectServe: PerfectServe Unite - Guide
Smile CDR: What EHR Vendors Don’t Want You To Know About FHIR
Bluestream Health: New Advances in Virtual Care
Bluestream Health: Beyond Telemedicine - Discovering the Future of Virtual Care
PerfectServe: Develop a Corporate Governance Structure
What Clients Say
Chief Growth Officer,
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
VP of Marketing, Cross Screen Media
"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"