I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. I’m continually fascinated by the scale and complexity of healthcare organizations. As JD pointed out, Dayton Children’s has over $600 million in annual revenue – yet
The Healthtech Marketing and Sales Experts
Selling to healthcare brings unique challenges. We’re uniquely qualified to help you overcome them.
Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders
Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
From Strategy Through Execution
We bring deep healthtech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.
Customer-driven Strategies
See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.
ABM
Acceleration
Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.
Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.
4-Corner Inbound Engine
Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.
Marketing-as-a-Service
healthlaunchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.
Growth
Enablement
We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top healthtech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Our Latest Thinking
Your Secret Weapon: Focusing on Data to Unlocking Revenue Growth
Imagine navigating a vast ocean without a compass. The journey may be exciting, but reaching your destination becomes a near-impossible feat. In the dynamic world of revenue operations, data serves as our compass, guiding us towards sustainable growth and market leadership. As a seasoned CRO, I’ve witnessed firsthand the transformative
Transforming Your Organization for Social Selling
On a recent episode of The Healthtech Marketing Show, I sat down with social selling expert Tim Hughes, author of Social Selling Techniques to ChangeMakers. With 25 years of enterprise B2B sales experience and a history of rolling out social selling to thousands globally, Tim shared his methodology for transforming
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