What Is ABM?
As a healthcare B2B marketer, knowing what Account-Based Marketing (ABM) is a foundation of creating a modern marketing strategy. In this video, I review the definitions of ABM.
Video Insight – ITSMA & Technology Vendor Definitions
The video begins with two definitions of ABM. One according to a research firm, ITSMA, and the other by a technology Vendor.
Video lessons – Definition of ABM
This video with therefore enables you to:
- Learn the definition of ABM in order to have a better understanding of its key features and approach
- Appreciate the need for collaboration among the sales and marketing team during ABM implementation
- Identify the key features of ABM in order to expand your understanding as a B2B high-tech marketer
- Understand why ABM is about personalized programs
- Learn that ABM focuses on increasing sales revenue while relying on customers’ insights to develop campaigns