what is abm? | abm definitions

What Is ABM?

As a  healthcare B2B marketer, knowing what Account-Based Marketing (ABM) is a foundation of creating a modern marketing strategy. In this video, I review the definitions of ABM.

Video Insight  – ITSMA & Technology Vendor Definitions

The video begins with two definitions of ABM. One according to a research firm, ITSMA, and the other by a technology Vendor.

Video lessonsDefinition of ABM

This video with therefore enables you to:

  1. Learn the definition of ABM in order to have a better understanding of its key features and approach
  2. Appreciate the need for collaboration among the sales and marketing team during ABM implementation
  3. Identify the key features of ABM in order to expand your understanding as a B2B high-tech marketer
  4. Understand why ABM is about personalized programs
  5.  Learn that ABM focuses on increasing sales revenue while relying on customers’ insights to develop campaigns

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Posted by Adam Turinas
Posted in ABM Strategy, Video Briefs on June 20, 2021

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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)