Healthcare Sales and Marketing Learning Center
Latest Blog Posts
Account-Based Marketing Strategy
Account-based Marketing for healthcare and healthtech is our driving passion. It's what we do. To help you become ABM superstars, we have created dozens of articles, podcasts, webinars on ABM, especially focused on the issues faced in selling to healthcare organizations.
Using AI for Sales Enablement
In this episode of the Healthtech Marketing Show, healthlaunchpad principal Bob Blount discusses how artificial intelligence (AI) tools like Claude and ChatGPT are transforming sales enablement by helping sales teams craft more personalized and relevant messaging for prospects.
AI sales prospecting: How to Use Persona Profiles and AI to Write Personalized Emails
In this post, we will dive into the topic of AI sales prospecting. Specifically, how to use AI to make emails that help build and convert your pipeline. As a former Chief Revenue Officer for a healthcare technology company, one area I constantly aimed to improve was our email follow-up process after sales meetings and
Using Account-Based Marketing to Drive Complex B2B Sales
In this guest post, Kelly McDermott, Caregility, CMO shares how they use ABM in complex and long sales cycles. ABM has become an increasingly important strategy for B2B companies like Caregility that sell complex solutions with long sales cycles. Caregility focuses marketing and sales resources on a select group of target accounts that offer the highest potential value.
Entering the US Healthcare Market
We have first-hand experience in what it takes to enter and build a business in the US healthcare market. To help you assess your opportunity, we have created a series of articles specifically for those considering entering the US healthcare market, including our one-of-kind US Healthcare Market Segmentation.
Health Tech Trends for 2024: Key Takeaways from My Conversation with Healthcare IT News’ Mike Miliard
I recently had the pleasure of hosting Mike Miliard, Executive Editor at Healthcare IT News, on the inaugural live video session of the Health Tech Marketing Show podcast. We covered a lot of ground discussing the major healthcare IT trends shaping up for 2024.
Making Sense of the Rollercoaster in the Digital Health Market
Digital health has been on a wild ride over the past few years. After a frenzied boom with sky-high valuations and investor enthusiasm, 2023 saw the wheels come off for many companies. I sat down with digital health legend Matthew Holt to make sense of it all and see what’s next for the industry.
Resources for Healthcare Rookies
Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries. Over the last few years, we have written posts and articles that we hope will be helpful for anyone trying to get to grips with healthcare.
Content, Digital and Social Media Marketing
We help many healthtech firms create and execute effective social, digital and content marketing programs. Check out our blogs, podcasts, articles and videos on best practice in social, digital and content marketing .
What’s Up with Cookies?
In this episode of the Healthtech Marketing Show, host Adam Turinas interviews digital marketing expert Paul Vandre on what is happening in 2024 with cookies: What cookies are, the differences between first and third-party cookies, and Why major browsers like Google Chrome are phasing out third-party cookies.
The Cookieless Future: Implications of Third-Party Cookie Phase-Outs for Digital Marketers
It’s been known for a while that Google is phasing out third-party cookies in Chrome this year. So, what changes are ahead for how digital marketers track users and target advertising online in 2024? Major browsers like Chrome, Firefox, and Safari have already started restricting third-party cookies over growing privacy concerns around how user data
B2B Webinars That Work: Expert Tips and Best Practices
Webinars remain a staple B2B marketing channel for quality lead generation and driving sales pipeline growth. But how can you ensure your virtual events actually deliver results? To unpack webinar best practices, I recently hosted my awesome colleague Hannah Drake Kelley on the Healthtech Marketing Show, where she shared tips from first-hand success running high-converting webinars.
Marketing to Healthcare with Account-based Marketing and More
The Healthcare CIO’s Perspective: How They Research, Buy & Want to Be Sold To
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. I’m continually fascinated by the scale and complexity of healthcare organizations. As JD pointed out, Dayton Children’s has over $600 million in annual revenue – yet in the world of hospitals
The Evolving Healthcare IT Buyer Journey: New Research and Insights
HIMSS recently conducted an insightful study on the evolving healthcare IT (HIT) buyer journey to understand how HIT purchase decisions are made in today’s complex healthcare environment. The research was presented for the latest The Healthtech Marketing Show Live. This included insights from a panel of healthcare marketing experts, including Matt Carollo (HIMSS), Kaycee Kalpin (Premier Inc), Karsten Russell-Wood (Equum Medical), and your truly, as host Adam Turinas (healthlaunchpad).
The Changing Buyer Journey: Key Insights for Healthcare B2B Marketers
The B2B buyer journey has become increasingly complex, with buyers conducting more self-directed research before engaging with vendors. Marketers must rethink their strategies to attract and influence prospective buyers in this environment. Fresh research from Endeavor Business Media’s annual B2B marketing benchmark report sheds light on key trends and best practices. The Evolving Nature of
The Healthtech Marketing Podcast
Presented by HIMSS and healthlaunchpad
Marketing to healthcare is hard. We can all use a little help. Join us for the Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights and how to’s on a specific topic. Episodes include ABM, brand strategy, international expansion, content marketing and more.
This podcast is brought to you by HIMSS and healthlaunchpad.
With over 20 episodes published, we have interviewed executives at Intersystems, Nuvolo, UAB Healthcare Systems Feedback, Saint Peter's Healthcare, Steady MD, H1, SpinSci, Snoball, RxRevue (now Arrive Health), DAC Group, Equum Medical, IHES, PerfectServe, Smile Digital Health, Health Recovery Solutions (HRS), Renegade Marketing and more.
These interviews have covered:
- Insights about selling to healthcare from multiple healthcare IT buyers
- Account-based marketing strategy
- B2B marketing
- Brand strategy
- Messaging approaches
- Agile marketing
- Networking
- Content marketing
- In-house agency management
- SEO
- Sales and marketing integration
- Social media markeing
- Events marketing
- Ethnographics
- Marketing a start-up
We are always looking for new topics. If you are interested in being included, please email me at adam@healthlaunchpad.com
The Healthcare CIO’s Perspective: How They Research, Buy & Want to Be Sold To
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. I’m continually fascinated by the scale and complexity of healthcare organizations. As JD pointed out, Dayton Children’s has over $600 million in annual revenue – yet in the world of hospitals
Transforming Your Organization for Social Selling
On a recent episode of The Healthtech Marketing Show, I sat down with social selling expert Tim Hughes, author of Social Selling Techniques to ChangeMakers. With 25 years of enterprise B2B sales experience and a history of rolling out social selling to thousands globally, Tim shared his methodology for transforming organizations to sell socially at
The Evolving Healthcare IT Buyer Journey: New Research and Insights
HIMSS recently conducted an insightful study on the evolving healthcare IT (HIT) buyer journey to understand how HIT purchase decisions are made in today’s complex healthcare environment. The research was presented for the latest The Healthtech Marketing Show Live. This included insights from a panel of healthcare marketing experts, including Matt Carollo (HIMSS), Kaycee Kalpin (Premier Inc), Karsten Russell-Wood (Equum Medical), and your truly, as host Adam Turinas (healthlaunchpad).
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