One of the sexiest things in Account-based marketing (ABM) is intent data. I am a bit of an ABM intent data fan-boy and have written about it quite a lot on my blog. Most of my posts have been short video snippets, so I thought it was time to write a more comprehensive post on
No one is tougher to market to than healthcare
Sales take longer and customers are harder to engage
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Account-Based Marketing for Healthcare
Optimize your marketing strategy and develop an effective ABM plan.
Brand Strategy and Marketing Optimization
Improve the effectiveness of your marketing strategy and programs.
Content, Digital and ABM Programs
"Level up" your marketing and implement business-building programs.
US Healthcare Market Entry Strategies
Validate the opportunity and plan your entry. Find customers.
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Case Study: How a New Brand Strategy Helped Bluestream Health Increase Sales Velocity
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Short Educational Videos for Healthtech Marketers
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What Clients Say
Daniel Scalisi
Chief Growth Officer,
Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
Ben Person
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
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Latest Blog Posts
June 13, 2022
As a long-time Hubspot user, I used to be frustrated about how clunky this platform is for Account-based Marketing (ABM). They have made some great strides in this area. I was going to write a spot about this but then realized that my partners at Smarketers had already written an excellent post on how to
June 6, 2022
In this post, I will share the ABM Marketing Template we use. In fact, it’s actually a collection of tools and templates that support our ABM process. Account-based marketing is becoming an increasingly important strategy for B2B marketers. We recommend it to all B2B marketers for a wide range of reasons. For many, it is
June 5, 2022
In our previous podcast, we shared how you can transform your stakeholders into Health Care Event promoters. In this podcast, Nick Kagal, VP of Marketing at SpinSci Technologies discusses their approach to partnership building. He also explains how they collaborate with their partners at events.
May 31, 2022
Brand positioning is the cornerstone of a good marketing strategy. It is a single-minded statement that defines who you are, who you serve, what value you provide them, and why you are different. Your brand positioning is axel that your marketing communications’ wheel spins around. Some Brand Positioning Examples Here are a couple of good