Yup, it’s here again. The R word. There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest in marketing. This is true, but it’s also the worst best piece of advice anyone can give
No one is tougher to market to than healthcare
Sales take longer and customers are harder to engage
We can help
Account-Based Marketing for Healthcare
Optimize your marketing strategy and develop an effective ABM plan.
Brand Strategy and Marketing Optimization
Improve the effectiveness of your marketing strategy and programs.
Content, Digital and ABM Programs
"Level up" your marketing and implement business-building programs.
US Healthcare Market Entry Strategies
Validate the opportunity and plan your entry. Find customers.
We Work With Clients Like These
Why We Started healthlaunchpad
"Building a business in healthcare is incredibly hard. We know this first-hand. You have to understand what specific needs you can meet and how you can reach the people in healthcare who need what you offer. And reaching these people can seem impossible. We started healthlaunchpad to help you overcome these problems, grow your sales and your career."
Case Study: How a New Brand Strategy Helped Bluestream Health Increase Sales Velocity
Webinar: How To Plan For A Successful ABM Program
December 1st at 1:00 pm ET
Account-based Marketing (ABM) is becoming the way to market to healthcare customers.
As you prepare for a big 2022, we want to help you
ramp up your ABM programs with this 1-off
workshop that will provide you with a strategic framework to really improve the way you use ABM.
If you are just starting out with ABM, this is a
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Healthcare Technology Sales and Marketing Learning Center
Our mission is to make Healthtech Sales and Marketing Learning Center, the premiere account-based marketing educational resource for healthteck sales and marketing execs.
Blogs and Articles
On Healthtech Marketing
ABM Resource Center
Short Educational Videos for Healthtech Marketers
White paper and Templates
What Clients Say
Chief Growth Officer,
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
VP Life Sciences Innovation
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Book a Growth Call
Get objective feedback and advice on your sales and marketing challenges
Our goal in this session is to get to know you, understand your challenges and provide immediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.
Latest Blog Posts
September 27, 2022
September 12, 2022
This is part 2 in answering the question, what is ABX? In part 1, we explained the problems that ABX addresses. In part 2, we go into what ABX is, but first, why is ABM so effective? Why ABM Is Taking Hold There are many definitions of Account-based Marketing. In our view, ABM is about
September 10, 2022
“Living among gorillas” is an expression you will hardly come across when it comes to healthcare marketing. But you will in this podcast. Talking to Adams Turinas, the CEO & Founder of healthlaunchpad, Dean Browell, Ph.D. , an ethnographer and Chief Behavioral Officer of Feedback, reveals how their innovative ethnographic firm relies on customers’ insights.
September 6, 2022
If you are a B2B marketer, you have undoubtedly heard about Account-based Marketing (ABM). This has been around for a while and is becoming THE way to market for B2B firms. ABM is evolving. The next phase in the evolution is Account-based Experience or ABX. In many ways, it is more than an evolution, it’s
August 28, 2022
Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech content marketing ideas we use to help our clients boost the effectiveness of their content
August 24, 2022
In this post, I will describe how we create an ABM Playbook. This is our method for defining your account-based marketing plan. This is typically done over 4-6 weeks through multiple collaborative workshops with our clients. These workshops are where we learn about your business and share ideas, insights, and experiences from other projects. We