ABM Acceleration - An Account-Based Marketing Strategy Process
ABM Acceleration Works for Companies:
How the ABM Acceleration
Process Works
We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.
Think:
ABM and ABX Playbook
Define your ABM/ABX strategy in less than six weeks with the ABM Playbook.
Crawl:
ABM Pilot
Generate demand and learn how to get ABM working with a 90-day ABM Pilot.
Walk:
Scaling ABM Across the Organization
Scale ABM across the organization and see your entire team increase demand and productivity.
Run:
Transition from ABM to ABX
Transition from ABM to ABX and make your highest value customers even more profitable.
Account-Based Marketing Strategy
Based On The Real Buyer Journey
Every journey starts with a first step. In ABM, it starts with a sound strategy.
Our approach to Account-Based Marketing Strategy is based on a deep understanding of the Buyer Journey. At healthlaunchpad, we have developed a buyer journey framework based on how customers truly buy in healthcare. We analyze the steps from problem-solving, through evaluation and decision, to onboarding, using, expanding use to influencing the purchasing decision of others.
In developing your Account-Based Marketing Strategy, we will help you identify in-market accounts who are showing intent, develop ways to engage them, improve how you convert them, and build a plan to grow them into highly profitable long-term customers.
Copyright Healthlaunchpad LLC
How to Get Started
Coaching
Our team ABM experts will help you speed up your time to market. This includes 15 weekly sessions to coach you through the whole process from goal setting, through buyer journey development, campaign planning and execution. You even get our proven, proprietary tools and templates. Once you launch, your coaches will provide 3 check-ins to help you optimize your program.
120-Day Pilot
There is no better to get started with than a tightly defined and timebound pilot.
We can help you get this moving with our battle-tested 120-day program. In the first 30-days we will work with you to create a precise ABM pilot strategy and plan to launch for you on Day 30.
Then for 90-days we will help you generate and capture demand. This program will generate business as well help you determine your long-term ABM plans.
ABM Playbook
Looking to develop a long-term ABM strategy? The ABM Playbook is our proprietary methodology that has been refined across dozens of client engagements. The process is based on the Total Customer Growth approach and proven ABM principles. The output is a detailed and immediately actionable long-term plan based on rigorous strategic analysis, customer insights and the latest in thinking on ABM, ABX and GTM.
"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
Schedule an ABM Review Session
Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)
In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:
- 2-3 ideas
- Relevant tools and templates
- Some articles to read or videos to watch
- What types of account-based-marketing-services will help you
Account-Based Marketing
Strategy Blogs
Using AI for Sales Enablement
In this episode of the Healthtech Marketing Show, healthlaunchpad principal Bob Blount discusses how artificial intelligence (AI) tools like Claude and ChatGPT are transforming sales enablement by helping sales teams craft more personalized and relevant messaging for prospects. Writing Effective Emails to Prospects Using AI Bob explains how AI tools
AI sales prospecting: How to Use Persona Profiles and AI to Write Personalized Emails
In this post, we will dive into the topic of AI sales prospecting. Specifically, how to use AI to make emails that help build and convert your pipeline. As a former Chief Revenue Officer for a healthcare technology company, one area I constantly aimed to improve was our email follow-up
Using Account-Based Marketing to Drive Complex B2B Sales
A Healthcare Technology Marketer’s ABM Story By Kelly McDermott, Chief Marketing Officer, Caregility Account-based marketing has become an increasingly important strategy for B2B companies like Caregility that sell complex solutions with long sales cycles. Rather than spread our efforts (and budget!) too thin by trying to attract as many potential
MQLs and SQLs – The Shift From Quantity to Quality
Leads have long been a core metric for B2B marketing and sales teams. Generating enough marketing qualified leads (MQLs) to feed the sales pipeline has historically been a key goal and measure of marketing success. However, for many firms, the focus is shifting from lead quantity to lead quality. I
The 4-Step ABM Demand Generation Framework
Using ABM Principles to Generate Sales Pipeline More Efficiently In this post, I will review our ABM demand generation framework and how we use the principles of ABM to identify in-market accounts, engage them, and turn them into opportunities. We also share a little about the ABM Demand Generation solution
Building Trust with Your Buyer: Key Strategies for Sellers
In the world of sales, trust isn’t just a nice-to-have; it’s a must-have. Research has consistently shown that trust is a crucial factor in building successful and long-lasting relationships with buyers. In fact, according to a study by Dale Carnegie, a whopping 73% of respondents indicated that trust is “very”
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