Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards. The latest analysis from Ray Rike and Benchmarkit is a
The Health Tech Marketing and Sales Experts
Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow
Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders
Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
From Strategy Through Execution
We bring deep health tech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.
Customer-driven Strategies
See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.
ABM
Acceleration
Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.
Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.
4-Corner Inbound Engine
Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.
Marketing-as-a-Service
Health Launchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.
Growth
Enablement
We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.
Served over 40 clients since launch in 2020
Leadership team with over 200 years of experience
Thousands of opportunities identified for clients
Network of 200 healthtech marketing leaders
"We have been experimenting with ABM as an organization for some time. Health Launchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top health tech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Our Latest Thinking
Why CAC Ratios Could Be Healthtech Marketing Leaders Secret Weapon
Start with Who
The Critical Foundation of Successful B2B Healthcare Marketing You’ve likely heard Simon Sinek’s famous advice to “Start with Why.” While understanding your purpose is essential, there’s an equally important principle when it comes to B2B marketing in healthcare technology: Start with Who. I’ve been involved in healthcare technology marketing in
What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study
In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest Healthcare IT (HIT) Buyer Study. They explore how healthcare technology buyers make purchasing decisions, the role of content in influencing these decisions, and the
5 Years and going strong!
I unveiled Health Launchpad with a post on LinkedIn at noon on March 5th, 2020. I planned to attend the HIMSS Global Conference in Orlando, where I would tell the healthtech world about my new venture. ..But at 12:01 on March 5th, 2020, HIMSS announced canceling the 2020 global conference.
The Evolving Healthcare IT Buyer Journey
Key Insights from HIMSS Research We were lucky to get a sneak peek at the recently released 2025 Healthcare IT Buyer Survey from HIMSS. This offers a glimpse into how these dynamics are shifting. And they are shifting! We had the honor of presenting the 2024 research. The 2025 study
10 Things to Consider When Choosing a Healthtech Marketing Agency
How do you choose the right healthtech marketing agency? There are so many options. As the leader of a healthtech marketing agency, my opinion may seem biased, so I asked for help to provide an objective viewpoint. My amazing colleagues, Lea Chatham and Mark Erwich, together have more than four
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