No one is tougher to market to than Healthcare

We can help

 ABM, brand strategy and marketing exclusively for Healthcare Technology

ABM for Healthcare

Develop an effective ABM strategy and generate demand in new ways.

Brand  Strategy and Marketing Optimization

Improve your marketing effectiveness and optimize your brand strategy.

Content, Digital and ABM Programs

 "Level" up your marketing programs with killer content and digital marketing.

US Healthcare Market Entry Strategies

Investigate and validate the opportunity. Go-to-market planning. Find customers.

We Work With Clients Like These


Why We Started healthlaunchpad


"Building a business in healthcare is incredibly hard. We know this first-hand. You have to understand what specific needs you can meet and how you can reach the people in healthcare who need what you offer. And reaching these people can seem impossible. We started healthlaunchpad to help you overcome these problems, grow your sales and your career." 


Schedule an ABM Review Session


Are you looking for new ideas on how to get your ABM program moving? Let’s chat. (Don't worry, nothing is for sale on this call)

In this 30-minute call, we will help you get "unstuck" in your ABM program. We will review what you are trying to achieve, how you are targeting, how you are engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. Coming out of this session, we will send you:

  • 2-3 ideas
  • Relevant tools and templates
  • Some articles to read or videos to watch

Case Study: How a New Brand Strategy Helped Bluestream Health Increase Sales Velocity

Webinar: How To Plan For A Successful ABM Program

December 1st at 1:00 pm ET

Account-based Marketing (ABM) is becoming the way to market to healthcare customers.

As you prepare for a big 2022, we want to help you ramp up your ABM programs with this 1-off
workshop that will provide you with a strategic framework to really improve the way you use ABM.

If you are just starting out with ABM, this is a
must-not-miss session.

Case Studies


PerfectServe

Bringing to life a new umbrella brand through video and long-form content

Cross Screen Media

Entering the Healthcare market and building demand


Bluestream Health

How a new brand strategy helped increase sales velocity


Our Work For Healthtech Companies


How Can We Help You?

We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do! 

Healthcare Technology Sales and Marketing Learning Center


Our mission is to make Healthtech Sales and Marketing Learning Center, the premiere account-based marketing educational resource for healthteck sales and marketing execs.

Blogs and Articles
On Healthtech Marketing

ABM Resource Center

Podcast

Short Educational Videos for Healthtech Marketers

Webinars

White paper and Templates

Sign-up for our newsletter

  • Strategy tips on marketing to healthcare
  • Best practice examples, ABM, content, social media and more
  • Training videos, how to's webinars, panels
  • Latest blog updates
  • Special offers

Start receiving the Healthtech Marketing Ideas LinkedIn Newsletter

Selling to healthcare is hard. Receive ideas, insights, thoughts, and perspectives on healthtech marketing to help you grow your healthcare business.

What Clients Say


KC Frank

“We have been working with healthlaunchpad for a year and they have really helped us take our marketing to the next level. They have a great process, and the team is a pleasure to work with. It’s hard to find a team that gets the intricacies of the healthcare market and can execute great marketing day in day out.”

KC Frank

EVP Disc Corporation

Jim Brown

“Adam and the healthlaunchpad teams are ABM experts. They have helped ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It’s exciting to see this come to life. They also create engaging healthcare content too!”

Jim Brown

Vice President Technology Sales at AMN Healthcare

Sandra Powell-Elliott

“Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business.”

Sandra Powell-Elliott

VP Life Sciences Innovation

Ben Person

I have really enjoyed partnering with Adam and  healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.

Ben Person

VP Global Marketing, Nuvolo

Jon Samsel

Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today’s movers and shakers, and they deliver professional-grade strategy plus tactical deliverables – on time and within budget.”

Jon Samsel

VP Global Marketing, Verimatrix

Daniel Scalisi

Chief Growth Officer,
Bluestream Health

“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“

Ben Person

VP Global Marketing, Nuvolo

"I have really enjoyed partnering with Adam and  healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”

Sandra Powell-Elliott

VP Life Sciences Innovation
Hackensack Meridian Health

"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."

Latest Blog Posts


Marketing to Existing Customers with Mark Erwich

June 19, 2024

In this episode of the Health Tech Marketing Show, Adam is joined by Mark Erwich, a super-experienced healthcare technology marketer, to discuss the importance of customer marketing and how to implement it in your organization effectively.

Given how hard it is to win new customers, keeping and growing your current customers is even more important. t is much easier and more cost-effective to retain and grow current relationships than to acquire new ones.

Marketing to Existing Customers with Mark Erwich

How to Create an Effective Customer Marketing Strategy

June 18, 2024

In this post, we will review why customer marketing is important, the foundations of a good customer marketing program, how to turn customers into advocates, how to manage negative feedback, and how to implement a customer marketing program that will grow the top-line.

This is a topic that’s near and dear to my heart. Health Launchpad is the sixth business I have started and, in all honestly, the most successful in terms of winning net new clients. We have secured over 33 new logos in 4 years. Only now, in year 4, are we really starting to see the upside of growth from existing customers.

How to Create an Effective Customer Marketing Strategy

How To Create an Effective Buyer Journey with Mike Campana

June 12, 2024

In this episode of the Healthtech Marketing Show, Adam Turinas and Mike Campana, a long-time healthcare IT marketing executive, discuss buyer journey mapping. In Mike’s view, the traditional marketing funnel is flawed. Buyer journey mapping is a better way to understand buyer behavior and develop a plan to engage buyers throughout their journey. Mike walks

How To Create an Effective Buyer Journey with Mike Campana
account based marketing vs inbound marketing

Account-Based Marketing VS Inbound Marketing? No, It’s AND

June 10, 2024

Most healthcare IT firms have either implemented or are considering ABM (more on this later this month). But many hesitate to get started. One of the obstacles is the tradeoff between Inbound marketing and ABM. This post shows that it’s not about Inbound vs ABM but how Inbound & ABM work together.

Account-Based Marketing VS Inbound Marketing? No, It’s AND

The Latest in Using AI to Transform Your Marketing

June 4, 2024

In the final session of the Healthtech Marketing Summit, Casey Meehan, AI and Marketing specialist and long-time partner of Health Launchpad, took the stage to share his insights on how to harness the power of AI to transform your marketing efforts. Casey has a decade of experience running a content marketing agency and a passion for AI that dates back to 2018. Casey has become an expert in integrating AI into various aspects of marketing, from content creation to campaign optimization and decision-making processes.

The Latest in Using AI to Transform Your Marketing

Selecting the Right Brand Strategy Services Partner

June 3, 2024

In this post, we provide questions to ask brand strategy services firms to ensure you select the partner who can bring your brand to life Why This Matters Most marketers would agree that your brand is one of your company’s greatest assets. In fact, some companies might say that their brand is their SINGLE greatest

Selecting the Right Brand Strategy Services Partner
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