No one is tougher to market to than Healthcare
We can help
ABM, brand strategy and marketing exclusively for Healthcare Technology
ABM for Healthcare
Develop an effective ABM strategy and generate demand in new ways.
Brand Strategy and Marketing Optimization
Improve your marketing effectiveness and optimize your brand strategy.
Content, Digital and ABM Programs
"Level" up your marketing programs with killer content and digital marketing.
US Healthcare Market Entry Strategies
Investigate and validate the opportunity. Go-to-market planning. Find customers.
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Why We Started healthlaunchpad
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Our Work For Healthtech Companies
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We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do!
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Our mission is to make Healthtech Sales and Marketing Learning Center, the premiere account-based marketing educational resource for healthteck sales and marketing execs.
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What Clients Say
Daniel Scalisi
Chief Growth Officer,
Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
Ben Person
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Latest Blog Posts
Finding Your Next Gig: A Guide for Job Seekers in Healthtech Marketing
Losing a job, whether planned or unplanned, is an emotional and challenging experience that most of us will face at some point in our careers. The journey to finding your next opportunity can be overwhelming, but with the right mindset, strategies, and resources, you can navigate this process successfully.
How to Scale a Healthcare AI Solution: Go-to-Market Approaches
In this week’s episode of the Healthtech Marketing Show, I delve into the GTM strategies employed by two exciting Healthcare AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches. Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving healthcare industry, artificial intelligence (AI)
How Search-Generative Experience (SGE) Could Transform SEO
In this post, I will dive into a subject that is both exciting and terrifying. What is AI’s impact on SEO, particularly the coming of Search-Generative Experience (SGE)? As healthcare technology marketers, we rely on search engine optimization (SEO) and content marketing to attract prospective buyers. However, the SEO and content marketing playbook could be rewritten if and when Google scales up Search Generative Experience (SGE).
Driving Growth with The 4-Corner Inbound Marketing Model
I am a passionate about inbound marketing. In this post, I will share what I have learned works. We call it the 4-Corner Inbound marketing Model. I have found that 50% of new business comes from our inbound marketing model. The other 50% originates from referrals, likely heavily influenced by the content they’ve been exposed to through our inbound approach.
The Healthcare CIO’s Perspective: How They Research, Buy & Want to Be Sold To
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. This is a deep dive into healthcare CIO challenges and how this impacts how you sell to them.
Your Secret Weapon: Focusing on Data to Unlocking Revenue Growth
Today, I want to share my perspective on how data empowers strategic decision-making in three crucial revenue growth areas: sales planning, forecasting, and optimization. This approach will help your team focus and drive meaningful results.Imagine navigating a vast ocean without a compass. In the dynamic world of revenue operations, data serves as our compass, guiding us towards sustainable growth and market leadership. As a seasoned CRO, I’ve witnessed firsthand the transformative power of data-driven insights.