How Much Should You Spend on Marketing? This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks. B2B Marketing
No one is tougher to market to than Healthcare
We can help
ABM, brand strategy and marketing exclusively for Healthcare Technology
ABM for Healthcare
Develop an effective ABM strategy and generate demand in new ways.
Brand Strategy and Marketing Optimization
Improve your marketing effectiveness and optimize your brand strategy.
Content, Digital and ABM Programs
"Level" up your marketing programs with killer content and digital marketing.
US Healthcare Market Entry Strategies
Investigate and validate the opportunity. Go-to-market planning. Find customers.
We Work With Clients Like These
Why We Started healthlaunchpad
Schedule an ABM Review Session
Webinar: How To Plan For A Successful ABM Program
Case Studies
Our Work For Healthtech Companies
How Can We Help You?
We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do!
Healthcare Technology Sales and Marketing Learning Center
Our mission is to make Healthtech Sales and Marketing Learning Center, the premiere account-based marketing educational resource for healthteck sales and marketing execs.
Blogs and Articles
On Healthtech Marketing
ABM Resource Center
Podcast
Short Educational Videos for Healthtech Marketers
Webinars
White paper and Templates
Sign-up for our newsletter
Start receiving the Healthtech Marketing Ideas LinkedIn Newsletter
Selling to healthcare is hard. Receive ideas, insights, thoughts, and perspectives on healthtech marketing to help you grow your healthcare business.
What Clients Say
KC Frank
“We have been working with healthlaunchpad for a year and they have really helped us take our marketing to the next level. They have a great process, and the team is a pleasure to work with. It’s hard to find a team that gets the intricacies of the healthcare market and can execute great marketing day in day out.”
KC Frank
EVP Disc Corporation
Jim Brown
“Adam and the healthlaunchpad teams are ABM experts. They have helped ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It’s exciting to see this come to life. They also create engaging healthcare content too!”
Jim Brown
Vice President Technology Sales at AMN Healthcare
Sandra Powell-Elliott
“Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business.”
Sandra Powell-Elliott
VP Life Sciences Innovation
Ben Person
“I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Ben Person
VP Global Marketing, Nuvolo
Jon Samsel
“Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today’s movers and shakers, and they deliver professional-grade strategy plus tactical deliverables – on time and within budget.”
Jon Samsel
VP Global Marketing, Verimatrix
Daniel Scalisi
Chief Growth Officer,
Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
Ben Person
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Latest Blog Posts
B2B Marketing Budget Benchmarks
January 31, 2023
Drive More Website Traffic With An SEO Content Audit
January 26, 2023
In selling to healthcare clients, your website is the single most important marketing tool at your disposal. But it’s not uncommon for firms to spend tens of thousands of dollars building a website – only to find it’s not delivering the leads they expected. Does this sound familiar? If so, it may be time for an SEO content audit.
How Language AI and ChatGPT can Help PR Professionals Thrive
January 24, 2023
Unless you have been hiding under a rock for the last 30 days, you have probably heard of the latest advanced technology solution called Language AI, specifically ChatGPT. And chances are, you have probably tried it and have an opinion about the technology.
Resources for Healthcare Rookies
January 16, 2023
Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries. Over the last few years, we have written posts and articles that we hope will be helpful for anyone trying to get to grips with healthcare.
A B2B Social Media Masterclass with Simon Rost, GE Healthcare
January 10, 2023
Social Media has long been the domain of big consumer brands. It’s a medium that many in the B2B space still struggle with. Late last year, I had the pleasure of speaking with Simon Philip Rost, from GE Healthcare for an episode of the Healthtech Marketing Podcast with HIMSS. It was a master class in B2B Social Media Marketing at scale.
SDRs and ABM – It’s Like PB&J
January 3, 2023
In an account-based marketing model, SDRs are critical. Marketing resources are focused more on a narrower set of targets. Each lead is even more likely to be a good fit than traditional B2B marketing, as the account has been targeted more precisely with personalized content based on their interests and current activity. Each lead is even more precious, so getting these leads over the metaphorical threshold is even more important.