Selling to Healthcare has never been harder

How we help:

  • Increase sales velocity and start the transition to ABM/ABX with our proven ABM Mobilization process
  • Grow demand with better brand, content, digital, social media and influencer marketing delivered by a team of healthtech experts

ABM Acceleration

We help healthtech firms move from considering ABM to scaling up ABM and ABX across their organizations.


Define your ABM/ABX strategy in less than six weeks with the ABM Playbook


Generate demand and learn how to get ABM working with a 90-day ABM Pilot


Scale ABM across the organization and see your entire team increase demand and productivity


Transition from ABM to ABX and make your highest value customers even more profitable

Meet the healthlaunchpad Collective

The Team of Healthtech Marketing Team Experts

The healthlaunchpad Collective is a team of expert consultants who specialize
in helping healthcare technology firms grow their business.

Adam Turinas
Founder and CEO

Doug Pohl

Justin Metz

Ian Schnepf
Project Manager

Paul Vandre
Digital Marketing

Karen Finn

Our expertise includes

Brand Strategy

ABM Programs

Market Entry

Content Marketing

Social Media

Paid Search and


PR & Influencer

Start receiving the Healthtech Marketing Ideas LinkedIn Newsletter

Selling to healthcare is hard. Receive ideas, insights, thoughts, and perspectives on healthtech marketing to help you grow your healthcare business.

 Latest Blog Posts

September 27, 2022

The Four A’s to Weather the Coming Downturn

Yup, it’s here again. The R word. There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you Read More

The Four A’s to Weather the Coming Downturn
What is ABX the buyer journey
September 12, 2022

What is ABX? Part 2 Why ABX is the Answer

This is part 2 in answering the question, what is ABX? In part 1, we explained the problems that ABX addresses. In part 2, we go into what ABX is, Read More

What is ABX? Part 2 Why ABX is the Answer