Selling and marketing to Healthcare has never been harder
We can help you change-up to a better and more efficient way of marketing
We Work with Clients Like These
ABM Acceleration
We help healthtech firms move from considering Account-based Marketing to scaling up Account-based Marketing and Account-based Experience (ABX) across their organizations.
Think
Define your ABM/ABX strategy in less than six weeks with the Account-based Marketing Playbook
Crawl
Generate demand and learn how to get an Account-based Marketing working with a 90-day Pilot
Walk
Scale ABM across the organization and see your entire team increase demand and productivity
Run
Transition from ABM to ABX and make your highest value customers even more profitable
ABM Acceleration for Healthcare
We help healthtech firms move from considering ABM, starting their ABM strategy to scaling up ABM and
ABX across their organizations.
Think:
ABM and ABX Playbook
Rapidly define your ABM/ABX strategy with the ABM Playbook
Crawl:
ABM Pilot
Generate demand and learn how to get ABM working with a 90-day ABM Pilot
Walk:
Scaling ABM across the organization
Scale ABM across the organization and see your entire team increase demand and productivity
Run:
Transition from ABM to ABX
Transition from ABM to ABX and make your highest value customers even more profitable
Intent-based Demand Generation
Our Intent-based Demand Generation Model is an ABM approach to building B2B demand. It’s about finding the right buyers, making them aware and interested in your product or service, and moving them toward action.
Marketing-as-a-Service for Healthtech
Better B2B Healthcare Marketing
from a Team of Healthtech Marketing Team Experts
The full potential of a full-blown in–house B2B healthcare marketing team scaled to your needs.
B2B Healthcare Maketing Strategy
Account-based Marketing Programs for Healthcare
Market Entry
Strategy
Content Marketing
Social Media
Marketing
Paid Search and
Social
SEO
PR & Influencer
Marketing
The SEO Content Audit
In selling to healthcare clients, your website is the single most important marketing tool at your disposal.
Our SEO Content Audit uses search engine optimization to put your website to work for you – resulting in higher website traffic and more qualified sales leads.
For $2700, we will get you started driving better-qualified traffic to your key webpages.
Meet the Team
Adam Turinas
Founder and CEO
Hannah Kelley
Marketing Lead
Justin Metz
Content
Ian Schnepf
Project Manager
Paul Vandre
Digital Marketing
Karen Finn
SEO
Ben Person
Strategy
Monika Allen
Content
Erin Farrell-Talbot
PR
Enoch Panakati
Martech & ABM
Laticia Miller
Strategy
Bob Blount
Growth Lead
Start receiving the Healthtech Marketing Ideas LinkedIn Newsletter
Selling to healthcare is hard. Receive ideas, insights, thoughts, and perspectives on healthtech marketing to help you grow your healthcare business.
What Our Clients Say
"The healthlaunchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."
Jacobia Solomon EMBA
President, AMN Healthcare Language Services
"Healthlaunchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Danny Scalisi
Chief Growth Officer, Bluestream Health
"We love Healthlaunchpad’s marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas
CEO, KeyOps
"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!”
Dan Schreff
VP of Marketing, Cross Screen Media
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."
Jon Samsel
VP Global Marketing, Verimatrix
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."
Ross Whittaker
Director North America Marketing
InterSystems
Latest Blog Posts
Why CAC Ratios Could Be Healthtech Marketing Leaders Secret Weapon
Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards.
The latest analysis from Ray Rike and Benchmarkit is a must-read for marketing leaders. His research provides compelling evidence that Customer Acquisition Cost (CAC) ratios offer a more sophisticated, defensible framework for budget planning. This is especially valuable for healthtech companies with their typically higher acquisition costs and longer sales cycles.
Read More
Start with Who
You’ve likely heard Simon Sinek’s famous advice to “Start with Why.” While understanding your purpose is essential, there’s an equally important principle when it comes to B2B marketing in healthcare technology: Start with Who.
I’ve been doing healthcare technology marketing in one way or another for over 15 years. If I’ve learned one thing, it’s that you have to define your target audience, your target market, and your ideal customer profile very precisely. Getting this wrong is probably one of the biggest reasons things don’t go as well as they could with marketing.
In this post, we want to help you define your “who” and provide a systematic approach to identifying and reaching your ideal customers.
Read More
What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study
In this episode of The HealthTech Marketing Show, host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of the latest Healthcare IT (HIT) Buyer Study. They explore how healthcare technology buyers make purchasing decisions, the role of content in influencing these decisions, and the evolving dynamics of the buyer collective. With fresh insights from an expanded respondent pool, this year’s study sheds light on shifting buying cycles, the critical importance of product demos, and the most trusted sources of industry information.
Read MoreJoin over 3,000 marketers and sign-up for our weekly newsletter and get ideas, insights, ideas and unexpected perspectives on health tech marketing.