One of the sexiest things in Account-based marketing (ABM) is intent data. I am a bit of an ABM intent data fan-boy and have written about it quite a lot on my blog. Most of my posts have been short video snippets, so I thought it was time to write a more comprehensive post on
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Jon Samsel
VP Global Marketing, Verimatrix
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today’s movers and shakers, and they deliver professional-grade strategy plus tactical deliverables – on time and within budget."
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VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
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Latest Blog Posts
June 13, 2022
As a long-time Hubspot user, I used to be frustrated about how clunky this platform is for Account-based Marketing (ABM). They have made some great strides in this area. I was going to write a spot about this but then realized that my partners at Smarketers had already written an excellent post on how to
June 6, 2022
In this post, I will share the ABM Marketing Template we use. In fact, it’s actually a collection of tools and templates that support our ABM process. Account-based marketing is becoming an increasingly important strategy for B2B marketers. We recommend it to all B2B marketers for a wide range of reasons. For many, it is
June 5, 2022
In our previous podcast, we shared how you can transform your stakeholders into Health Care Event promoters. In this podcast, Nick Kagal, VP of Marketing at SpinSci Technologies discusses their approach to partnership building. He also explains how they collaborate with their partners at events.
May 31, 2022
Brand positioning is the cornerstone of a good marketing strategy. It is a single-minded statement that defines who you are, who you serve, what value you provide them, and why you are different. Your brand positioning is axel that your marketing communications’ wheel spins around. Some Brand Positioning Examples Here are a couple of good