No one is tougher to market to than Healthcare
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ABM, brand strategy and marketing exclusively for Healthcare Technology
ABM for Healthcare
Develop an effective ABM strategy and generate demand in new ways.
Brand Strategy and Marketing Optimization
Improve your marketing effectiveness and optimize your brand strategy.
Content, Digital and ABM Programs
"Level" up your marketing programs with killer content and digital marketing.
US Healthcare Market Entry Strategies
Investigate and validate the opportunity. Go-to-market planning. Find customers.
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Why We Started healthlaunchpad
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Our Work For Healthtech Companies
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We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do!
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What Clients Say
Daniel Scalisi
Chief Growth Officer,
Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
Ben Person
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Latest Blog Posts
Brand Storytelling Strategies for Healthcare Technology
In today’s crowded and noisy healthcare technology market, crafting a compelling brand story is more critical than ever for companies looking to differentiate themselves and capture the attention of their target audiences. Effective brand storytelling can humanize your technology, build trust with prospects, and ultimately drive business growth.
Beyond Profit: The Power of Purposeful Branding in Healthcare
In the competitive landscape of healthcare technology, standing out from the crowd can be a daunting challenge. With countless vendors vying for attention, it’s easy to get lost in the noise. However, some organizations find success by focusing on something more profound than profit: purposeful branding. By aligning their mission, vision, and values with a
The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM
In today’s evolving health tech landscape, the role of Sales Development Representatives (SDRs) is transforming. As companies navigate longer and more complex sales cycles, SDRs play an even more important link between Marketing and Sales. In this post we dive into how to build an effective SDR operation.
Finding Your Next Gig: A Guide for Job Seekers in Healthtech Marketing
Losing a job, whether planned or unplanned, is an emotional and challenging experience that most of us will face at some point in our careers. The journey to finding your next opportunity can be overwhelming, but with the right mindset, strategies, and resources, you can navigate this process successfully.
Unlocking the Power of Internal Marketing with Stacey Danheiser, Shake Marketing
To be an effective healthcare technology marketer, you must be well-versed in crafting compelling campaigns, engaging with external audiences, and driving growth for your organization. However, have you ever considered the importance of internal marketing?
How to Scale a Healthcare AI Solution: Go-to-Market Approaches
In this week’s episode of the Healthtech Marketing Show, I delve into the GTM strategies employed by two exciting Healthcare AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches. Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving healthcare industry, artificial intelligence (AI)