Welcome to the Healthtech Marketing Show
Marketing to healthcare is hard. We can all use a little help. Join us for the Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader, who shares tips, insights, and how to’s on a specific topic. Episodes include B2B marketing, HIT Marketing trends, ABM, brand strategy, digital, and content marketing and more.
We're always looking for new topics. If you are interested in being included, please email me at adam@healthlaunchpad.com.
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Latest Episodes of the Healthtech Marketing Show
Brand Storytelling Strategies for Healthcare Technology
In today’s crowded and noisy healthcare technology market, crafting a compelling brand story is more critical than ever for companies looking to differentiate themselves and capture the attention of their target audiences. Effective brand storytelling can humanize your technology, build trust with prospects, and ultimately drive business growth.
Beyond Profit: The Power of Purposeful Branding in Healthcare
In the competitive landscape of healthcare technology, standing out from the crowd can be a daunting challenge. With countless vendors vying for attention, it’s easy to get lost in the noise. However, some organizations find success by focusing on something more profound than profit: purposeful branding. By aligning their mission, vision, and values with a
The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM
In today’s evolving health tech landscape, the role of Sales Development Representatives (SDRs) is transforming. As companies navigate longer and more complex sales cycles, SDRs play an even more important link between Marketing and Sales. In this post we dive into how to build an effective SDR operation.
Finding Your Next Gig: A Guide for Job Seekers in Healthtech Marketing
Losing a job, whether planned or unplanned, is an emotional and challenging experience that most of us will face at some point in our careers. The journey to finding your next opportunity can be overwhelming, but with the right mindset, strategies, and resources, you can navigate this process successfully.
Unlocking the Power of Internal Marketing with Stacey Danheiser, Shake Marketing
To be an effective healthcare technology marketer, you must be well-versed in crafting compelling campaigns, engaging with external audiences, and driving growth for your organization. However, have you ever considered the importance of internal marketing?
How to Scale a Healthcare AI Solution: Go-to-Market Approaches
In this week’s episode of the Healthtech Marketing Show, I delve into the GTM strategies employed by two exciting Healthcare AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches. Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving healthcare industry, artificial intelligence (AI)
Driving Growth with The 4-Corner Inbound Marketing Model
I am a passionate about inbound marketing. In this post, I will share what I have learned works. We call it the 4-Corner Inbound marketing Model. I have found that 50% of new business comes from our inbound marketing model. The other 50% originates from referrals, likely heavily influenced by the content they’ve been exposed to through our inbound approach.
The Healthcare CIO’s Perspective: How They Research, Buy & Want to Be Sold To
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. This is a deep dive into healthcare CIO challenges and how this impacts how you sell to them.
Transforming Your Organization for Social Selling
On a recent episode of The Healthtech Marketing Show, I sat down with social selling expert Tim Hughes, author of Social Selling Techniques to ChangeMakers. With 25 years of enterprise B2B sales experience and a history of rolling out social selling to thousands globally, Tim shared his methodology for transforming organizations to sell socially at
The Evolving Healthcare IT Buyer Journey: New Research and Insights on Healthcare Purchasing
HIMSS recently conducted an insightful study on the evolving healthcare IT (HIT) buyer journey to understand how HIT purchase decisions are made in today’s complex healthcare environment. The research was presented for the latest The Healthtech Marketing Show Live. This included insights from a panel of healthcare marketing experts, including Matt Carollo (HIMSS), Kaycee Kalpin (Premier Inc), Karsten Russell-Wood (Equum Medical), and your truly, as host Adam Turinas (healthlaunchpad).
Separating Signal from Noise: Understanding Healthcare Analysts
Industry analysts play a vital role in healthcare technology, helping buyers navigate an increasingly complex vendor landscape. In this episode of the Healthtech Marketing Show, John Moore III, Managing Partner of Chilmark Research, lends his perspective as a veteran analyst to elucidate the value firms like his provide. Read on for John’s insights on the role of healthtech analysts.
The Changing Buyer Journey: Key Insights for Healthcare B2B Marketers
Understanding the buyer journey has become increasingly complex, especially for Healthcare B2B Marketers, with buyers conducting more self-directed research before engaging with vendors. Marketers must rethink their strategies to attract and influence prospective buyers in this environment. Fresh research from Endeavor Business Media’s annual B2B marketing benchmark report sheds light on key trends and best practices.
AI for Marketing Teams – An update from Casey Meehan
In the latest episode of the Healthtech Marketing Show, I chatted with Casey Meehan about AI for marketing, particularly the continual developments in generative AI. We first spoke with Casey about Generative AI last year with a heavy focus on content marketing, and so much has happened since then.
Health Tech Trends for 2024 With Healthcare IT News’ Mike Miliard
I recently had the pleasure of hosting Mike Miliard, Executive Editor at Healthcare IT News, on the inaugural live video session of the Health Tech Marketing Show podcast. We covered a lot of ground discussing the major healthcare IT trends shaping up for 2024.
First Party vs Third party Cookies – What’s Going On?
In this episode of the Healthtech Marketing Show, host Adam Turinas interviews digital marketing expert Paul Vandre on what is happening in 2024 with cookies: What cookies are, the differences between first and third-party cookies, and Why major browsers like Google Chrome are phasing out third-party cookies.
Using AI for Sales Enablement
In this episode of the Healthtech Marketing Show, healthlaunchpad principal Bob Blount discusses how artificial intelligence (AI) tools like Claude and ChatGPT are transforming sales enablement by helping sales teams craft more personalized and relevant messaging for prospects.
Health Tech Marketing Trends 2024
As we wrap up 2023 and look ahead to 2024, it’s worth reflecting on some of the key trends impacting marketing for health tech companies. In this week’s Healthtech Marketing Show, I share my thoughts on Health Tech Marketing Trends 2024, based on recent conversations with health tech marketers.
B2B Webinars That Work: Expert Tips and Best Practices
Webinars remain a staple B2B marketing channel for quality lead generation and driving sales pipeline growth. But how can you ensure your virtual events actually deliver results? To unpack webinar best practices, I recently hosted my awesome colleague Hannah Drake Kelley on the Healthtech Marketing Show, where she shared tips from first-hand success running high-converting webinars.
Making Sense of the Rollercoaster in the Digital Health Market
Digital health has been on a wild ride over the past few years. After a frenzied boom with sky-high valuations and investor enthusiasm, 2023 saw the wheels come off for many companies. I sat down with digital health legend Matthew Holt to make sense of it all and see what’s next for the industry.
The Impact of ChatGPT on Content Marketing – Casey Meehan
Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not least content marketing. Generative AI has been making a gradual impact on Content Marketing for a few years. ChatGPT 4 could be transformative. If you are a content marketer concerned about the impact, fear not generative AI can give you superpowers, but you have to take action to master it.
All About Social Selling – Anita Windisman, Bluesquare Collective
In this episode of the Healthtech Marketing Podcast, I interviewed Anita Windisman, a LinkedIn and social selling guru. Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling. At Blue Square, she helps companies master digital and social selling. Before founding, Blue Square was a Customer Sucess leader with LinkedIn in Europe.
The Partnerships Episode – Jenna Chambers and Brittany Jones
In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a deep dive into the whole area of sales and marketing partnerships.
We dive into how both companies leverage partnerships for growth and delivery, the strategic importance of partners, especially in customer success, how they find, qualify and engage partners, what makes a successful partnership and more.
Everything ABM Everywhere All At Once (an interview with Terminus CMO, Natalie Cunningham)
If you are looking for an excellent way to understand ABM, what it is, how it works, and what it can do for your business, listen to one of the clearest voices on the power of ABM, Natalie Cunningham, CMO of Terminus.
What It Will Take for Digital Health Adoption To Happen, Dr Nick Patel, Digital Health Transformation Health Expert
Dr. Nick Patel is a highly accomplished physician, healthcare executive, and a well-known expert on digital transformation. In 2021 and 2022, he was recognized by Beckers Hospital Review as one of the 50 innovative chief digital officers to know.
If you care about digital health adoption, you will want to watch this episode.
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