How to use Intent data to sell to Healthcare organizations
Selling to healthcare organizations typically involves large contracts, long deal cycles, and other unique hurdles — which makes ABM a practical marketing strategy.
Intent data is a foundation of ABM at a scale. It's like magic! It can tell you who is in the market for what you do right now. For most marketers, intent data is still a mystery. To help you understand intent data and how to use it in healthcare, I teamed up with Bombora to provide a 30-minute educational session.