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Our goal in this session is to get to know you, understand  your challenges and provide immediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

Blog Posts on ABM Strategy


SDRs and ABM

SDRs and ABM – It’s Like PB&J

In an account-based marketing model, SDRs are critical. Marketing resources are focused more on a narrower set of targets. Each lead is even more likely to be a good fit than traditional B2B marketing, as the account has been targeted more precisely with personalized content based on their interests and current activity. Each lead is even more precious, so getting these leads over the metaphorical threshold is even more important.

ABM Platform Requirements

ABM Platform Requirements – What to Look For

Last week, we asked, do you need an ABM Platform? If you came to the conclusion that you did, the obvious next question is what to look for in an ABM Platform. This post is designed to help you formulate your ABM Platform requirements. We break down the functions of an ABM Platform. We suggest you build an ABM Platform Requirements checklist with these main functions.

ABM Platform

Do You Need an ABM Platform?

The choices of Marketing technology are overwhelming. This is ever-changing, and it is easy to feel overwhelmed by the available options.
If you are serious about account-based marketing, you will be thinking about what technology you need and when you should consider an ABM Platform. Let’s start with the different types of technology you will need to consider and the role of an ABM Platform.

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