This is part 2 in answering the question, what is ABX? In part 1, we explained the problems that ABX addresses. In part 2, we go into what ABX is, but first, why is ABM so effective? Why ABM Is Taking Hold There are many definitions of Account-based Marketing. In our view, ABM is about
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Blog Posts on ABM Strategy
What is Account-Based Experience(ABX)? Part 1 – Overcoming Barriers
If you are a B2B marketer, you have undoubtedly heard about Account-based Marketing (ABM). This has been around for a while and is becoming THE way to market for B2B firms. ABM is evolving. The next phase in the evolution is Account-based Experience or ABX. In many ways, it is more than an evolution, it’s
How to Create an ABM Playbook For Healthcare
In this post, I will describe how we create an ABM Playbook. This is our method for defining your account-based marketing plan. This is typically done over 4-6 weeks through multiple collaborative workshops with our clients. These workshops are where we learn about your business and share ideas, insights, and experiences from other projects. We