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Blog Posts on ABM Strategy

select an ABM platform

How to Select an ABM Platform

The number of ABM solutions is exploding? They are no longer limited to forms with big martech budgets. Even firms practicing ABM with smaller budgets have options. So how do you select an ABM platform that’s right for you? In a prior post, we detailed the main function that leading ABM platforms like Demandbase, Terminus, 6sense, Triblio, RollWorks, Triblio, Jabmo, Rollworks, and Propensity have in common. In this post, we will provide a set of criteria and questions to help you assess vendors.

SDRs and ABM

How ABM Can Boost Your SDRs

SDRs are critical to the success of your ABM program. Conversely, a well-executed ABM strategy can turbo-charge your SDRs’ productivity. In three short videos, my great friend Ben Person, a martech entrepreneur and the former CMO of Nuvolo explains why ABM and SDRs are Important to each other and how ABM can change the way SDRs work.

A Healthcare Account-based Marketing Journey (Case Study)

We focus primarily on healthcare account-based marketing as we believe passionately that health tech and healthcare services firms should adopt ABM. In this case study, we hope to show you why and how to do that.
The company in this healthcare account-based marketing case study is a large technology and services firm that sells exclusively to healthcare organizations. They sell various services and solutions and have relationships with hundreds of healthcare organizations. 

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