Healthcare Sales and Marketing Learning Center

Latest Blog Posts

Account-Based Marketing Strategy

November 21, 2022

In this post, we look at three real-life ABM campaign examples. These are all campaigns that B2B firms have successfully implemented in the last two years. The names of the firms have been kept anonymous. Competitive Switching Program

November 12, 2022

One of the biggest challenges in ABM is how to get started. I know many marketers who have considered ABM for several years before getting going. One of the best ways to get moving is to run a

November 7, 2022

One of the main things that makes ABM different is personalization. In this post, we will review why personalization is important, the different uses of personalization, and how to create ABM and ABX campaigns using personalized approaches. We

Entering the US Healthcare Market

July 31, 2021

At healthlaunchpad, we help companies with their US market entry strategy. One of the first areas they want help with is understanding the US healthcare market segmentation. How is this $3.6 trillion market organized? What the healthcare industry

June 12, 2021

How Cross Screen Media, a unified video advertising platform investigated and then successfully entered the US Healthcare Market.In this post, I will review why Cross Screen Media decided to enter the US healthcare market, and how they approached

May 10, 2021

In my view, there is no harder market to gain a foothold in than healthcare. In this post, I will share my personal experience in the healthcare industry. I then discuss the most common healthcare market entry barriers

Content, Digital and Influencer Marketing

August 28, 2022

Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will

February 28, 2022

In a previous video post, we shared insights on how you can use LinkedIn as a b2b social media marketing channel. In the video below, Ben Person, a Chief Marketing Officer at Nuvolo, shares insights on how they

February 24, 2022

In this video post,  Jim Rose, Head of Global Marketing at InterSystems, talks to Adam Turinas, the CEO of healthlaunchpad on Healthcare B2B Social Media Marketing. Jim explains how B2B social media marketing has proved to be a

Marketing to Healthcare

December 6, 2022

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory

October 15, 2022

Agile Marketing has rightly been receiving a great deal of attention. For many organizations, it is becoming THE operating model for marketing. I recently had the pleasure to hear the awesome Kaycee Kalpin, Chief Marketing Officer of Premier

September 27, 2022

Yup, it’s here again. The R word. There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest

The Healthtech Marketing Podcast

Presented by HIMSS and healthlaunchpad

November 27, 2022

In this podcast brought to you in partnership with HIMSS, Daniel Pluard, the CEO of  Intely, a healthcare interoperability start-up, shares about their low-code/no-code approach to tackling the highly complex issues in automation workflows. Daniel speaks with Adam Turinas,

November 22, 2022

In this podcast, Adams Turinas, CEO & founder of healthlaunchpad gets actionable content marketing insights from David Fortino, the Chief Strategy Officer of Netline, a leading  content syndication Platform. David’s firm helps thousands of marketers engage buyers with 100s of 1000s

November 16, 2022

In this engaging Healthtech Marketing podcast, Sunila Levi, a long-time Healthcare Technology Executive with a vast experience in different parts of the US healthcare systems, talks about Healthcare Information Technology from the buyer’s perspective. Sunila speaks to Adam