When I ran a software company, we agonized over spending on the HIMSS Global conference and regional HIMSS events. We also struggled with how do virtual events well. In this post, we will dive into questions I have wondered about for two decades: What is the value of in-person events, is there a positive ROI and are virtual events the future of events?
Marketing Optimization
B2B Marketing is becoming increasingly complex. There has never been so many choices and the expectations on what marketing will deliver has never been higher. Marketing leaders face tough questions:
It helps to get an objective outside-in perspective, and this is where healthlaunchpad can help. We can help you assess your marketing strategy with a marketing assessment. The output of this is an improvement plan including a detailed audit of your current program, recommendations on how to optimize your current plan, campaigns, processes and capabilities. We use the latest thinking and best practices (e.g. ABM) comnined with deep expertise in marketing to healthcare.
Download the Marketing Self-assessment Tool
If you want to get a jump-start on the process download the self-assessment tool.
Book a call to discuss your goals
Our goal in this session is to get to know you, understand your challenges and provideimmediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.
What Clients Say
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"
Jon Samsel
VP Global Marketing, Verimatrix
Blogs and Podcasts About Marketing to Healthcare
May 14, 2023
In Season 10 of one of my favorite shows, Curb Your Enthusiasm, Larry David is so effronted by the experience at Mocha Joe’s coffee store that he opens a spite store next door called Latte Larry’s. Starting a spite business has much to do with how I turned healthlaunchpad into a B2B Healthcare Marketing agency. Here are the ten criteria, I have learned are what B2B Healthcare Marketers look for in selecting the right agency.
April 10, 2023
Ah, the last week’s push to HIMSS… the time when event marketers feel the adrenaline rush (and maybe even have some sleepless nights) that comes with knowing the efforts put toward planning are about to come to fruition. The curtain is coming up on the stage, and you’re turning the script over to the team responsible for staffing the show.