Marketing Optimization
B2B Marketing is becoming increasingly complex. There has never been so many choices and the expectations on what marketing will deliver has never been higher. Marketing leaders face tough questions:
It helps to get an objective outside-in perspective, and this is where healthlaunchpad can help. We can help you assess your marketing strategy with a marketing assessment. The output of this is an improvement plan including a detailed audit of your current program, recommendations on how to optimize your current plan, campaigns, processes and capabilities. We use the latest thinking and best practices (e.g. ABM) comnined with deep expertise in marketing to healthcare.
Download the Marketing Self-assessment Tool
If you want to get a jump-start on the process download the self-assessment tool.
Book a call to discuss your goals
Our goal in this session is to get to know you, understand your challenges and provideimmediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.
What Clients Say
"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"
Jon Samsel
VP Global Marketing, Verimatrix
Blogs and Podcasts About Marketing to Healthcare
March 24, 2025
Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards.
The latest analysis from Ray Rike and Benchmarkit is a must-read for marketing leaders. His research provides compelling evidence that Customer Acquisition Cost (CAC) ratios offer a more sophisticated, defensible framework for budget planning. This is especially valuable for healthtech companies with their typically higher acquisition costs and longer sales cycles.
March 3, 2025
We were lucky to get a sneak peek at the recently released 2025 Healthcare IT Buyer Survey from HIMSS. This offers a glimpse into how these dynamics are shifting.
And they are shifting!
With 211 responses from key healthcare decision-makers, this annual research provides important data for healthcare technology marketers. Most importantly, 91% of the respondents are either primary decision-makers or have significant influence in the tech buying process, making this data particularly valuable.
February 26, 2025
How do you choose the right healthtech marketing agency? There are so many options. As the leader of a healthtech marketing agency, my opinion may seem biased, so I asked for help to provide an objective viewpoint. My amazing colleagues, Lea Chatham and Mark Erwich, together have more than four decades of experience running marketing