Marketing Optimization

B2B Marketing is becoming increasingly complex. There has never been so many choices and the expectations on what marketing will deliver has never been higher. Marketing leaders face tough questions:

  • What can we do to improve our overall marketing performance?
  • What should we do more of, less of, what should we start and what should we stop doing?
  • What new strategies, tactics, should we employ?

It helps to get an objective outside-in perspective, and this is where healthlaunchpad can help. We can help you assess your marketing strategy with a marketing assessment. The output of this is an improvement plan including a detailed audit of your current program, recommendations on how to optimize your current plan, campaigns, processes and capabilities. We use the latest thinking and best practices (e.g. ABM) comnined with deep expertise in marketing to healthcare.

Download the Marketing Self-assessment Tool

If you want to get a jump-start on the process download the self-assessment tool.

Book a call to discuss your goals

Our goal in this session is to get to know you, understand  your challenges and provideimmediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice, refer you to articles from our resource library or connect you with members of our community who can help.

What Clients Say

"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget"

Jon Samsel
VP Global Marketing, Verimatrix

Blogs and Podcasts About Marketing to Healthcare

October 25, 2023

We are now offering a 12-session AI coaching program designed for B2B healthcare marketers. This is deliveredd by Casey Meehan, a rockstar in the application of AI in marketing.  We engaged Casey as a coach for our team to start incorporating AI into how we work. It’s been transformative.

New: AI Marketing Enablement Coaching Program

October 14, 2023

I had the opportunity to speak with a group of healthtech marketing leaders about their marketing budget planning for 2024 and what happened in 2023. They represented a cross-section of technology companies selling to providers and payers. Their companies’ revenues ranged from $10 million to $1 billion+.

Healthtech B2B Marketing Budgets and Plans for 2024

September 13, 2023

When I ran a software company, we agonized over spending on the HIMSS Global conference and regional HIMSS events. We also struggled with how do virtual events well.  In this post, we will dive into questions I have wondered about for two decades: What is the value of in-person events, is there a positive ROI and are virtual events the future of events?

Are In-Person Events Worth the Investment?