March 11, 2024

In this week’s episode of the Healthtech Marketing Show, I delve into the GTM strategies employed by two exciting Healthcare AI startups. My interviews with two up-and-coming star CEOs, Matt Ko and David Zakariaie, demonstrate two very different GTM approaches.  Personal Journeys: Turning Challenges into Opportunities In today’s rapidly evolving healthcare industry, artificial intelligence (AI)

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March 8, 2024

SGE

In this post, I will dive into a subject that is both exciting and terrifying. What is AI’s impact on SEO, particularly the coming of Search-Generative Experience (SGE)?  As healthcare technology marketers, we rely on search engine optimization (SEO) and content marketing to attract prospective buyers. However, the SEO and content marketing playbook could be rewritten if and when Google scales up Search Generative Experience (SGE).

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March 6, 2024

inbound marketing model

I am a passionate about inbound marketing. In this post, I will share what I have learned works. We call it the 4-Corner Inbound marketing Model. I have found that 50% of new business comes from our inbound marketing model. The other 50% originates from referrals, likely heavily influenced by the content they’ve been exposed to through our inbound approach.

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