Brand positioning is the cornerstone of a good marketing strategy. It is a single-minded statement that defines who you are, who you serve, what value you provide them, and why you are different. Your brand positioning is axel that your …
Addressing the human side of change within your organization is critical, especially during its brand transformation phase. How can you go about breaking down Health Care Silos that create a disjointed healthcare experience and scuttle your organization’s brand evolution or …
In our previous post, Jim Rose, Head of Global Marketing at InterSystems, took us through how they have successfully built their IT healthcare brand. In this video, he speaks to Adams Turinas, the CEO of healthlaunchpad…
In an earlier video post, Ryan Grable, a healthtech Chief Marketing Officer at PerfectServe, shared insights on product branding and marketing strategies. In this video, Ryan discusses how their company has approached brand consolidation.
Speaking with Adams …
In this video post, Jim Rose, Head of Global Marketing at InterSystems, talks to Adams Turinas, the CEO and Founder of healthlaunchpad about their approach to Brand Marketing. Jim talks about the importance of creating an …