How to Create a Good Brand Positioning
Brand positioning is the cornerstone of a good marketing strategy. It is a single-minded statement that defines who you are, who you serve, what value you provide them, and why you are different. Your brand positioning is axel that your …
Healthtech Marketing Podcast – On Building a Brand From The Inside Out – David Cole, CEO, DAC Inc.
Addressing the human side of change within your organization is critical, especially during its brand transformation phase. How can you go about breaking down Health Care Silos that create a disjointed healthcare experience and scuttle your organization’s brand evolution or …
Brand Positioning Strategy In B2B Healthcare Marketing – Case Study
In our previous post, Jim Rose, Head of Global Marketing at InterSystems, took us through how they have successfully built their IT healthcare brand. In this video, he speaks to Adams Turinas, the CEO of healthlaunchpad…
Brand Consolidation Approach In Healthcare Marketing – PerfectServe Unite Case Study
In an earlier video post, Ryan Grable, a healthtech Chief Marketing Officer at PerfectServe, shared insights on product branding and marketing strategies. In this video, Ryan discusses how their company has approached brand consolidation.
Speaking with Adams …
Creating An Emotional Connection in Brand Marketing
In this video post, Jim Rose, Head of Global Marketing at InterSystems, talks to Adams Turinas, the CEO and Founder of healthlaunchpad about their approach to Brand Marketing. Jim talks about the importance of creating an …