Category Archives for Content, Digital & Influencer Marketing

10 Hard-earned Social Selling Tips

Social selling is using social channels to build strong relationships with prospective and current customers. I have been on LinkedIn since 2004 and have used social media to raise my profile through blogs and other social media activities for almost

11 Content Marketing Idea Slideshow

Great content is a fundamental part of any B2B marketing plan. Creating content is a make-or-break component, but it’s not the whole story. Getting that content in front of your target audience is as essential. Many marketers fall short on …

Content and SEO – Why Posting Frequency Is Critical

I have been involved in digital marketing since the mid-90s. SEO and in particular the relationship between content and SEO has always fascinated me.

Lately, I have learned the hard way why frequency and consistency are so important. In this …

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