10 Hard-earned Social Selling Tips
Social selling is using social channels to build strong relationships with prospective and current customers. I have been on LinkedIn since 2004 and have used social media to raise my profile through blogs and other social media activities for almost …
11 Content Marketing Idea Slideshow
Great content is a fundamental part of any B2B marketing plan. Creating content is a make-or-break component, but it’s not the whole story. Getting that content in front of your target audience is as essential. Many marketers fall short on …
How Language AI and ChatGPT can Help PR Professionals Thrive
The Role of AI and ChatGPT for PR Professionals
Guest post by Erin Farrell Talbot, Founder and President, Farrell Talbot Consulting
Unless you have been hiding under a rock for the last 30 days, you have probably heard of the …
A B2B Social Media Masterclass with Simon Rost, GE Healthcare
Social Media has long been the domain of big consumer brands. It’s a medium that many in the B2B space still struggle with. Late last year, I had the pleasure of speaking with Simon Rost, from GE Healthcare for …
11 Healthtech Content Marketing Ideas to Boost Your Business
Effective content marketing starts with brilliantly written content, but that’s only half the battle. Content is the fuel that keeps your marketing engine going. How you market this content is just as important. In this post, I will share healthtech …
ABM & Social Media – Stages of B2BHealthcare Marketing
In a previous video post, we shared insights on how you can use LinkedIn as a b2b social media marketing channel. In the video below, Ben Person, a Chief Marketing Officer at Nuvolo, shares insights on how they …
B2B Social Media : LinkedIn Marketing In B2B Healthcare
In this video post, Jim Rose, Head of Global Marketing at InterSystems, talks to Adam Turinas, the CEO of healthlaunchpad on Healthcare B2B Social Media Marketing.
Jim explains how B2B social media marketing has proved to be …
Content and SEO – Why Posting Frequency Is Critical
I have been involved in digital marketing since the mid-90s. SEO and in particular the relationship between content and SEO has always fascinated me.
Lately, I have learned the hard way why frequency and consistency are so important. In this …
Building a Content Marketing Strategy to Sell Complex Technology: Lucy Railton, Director of Marketing, Smile CDR
In this podcast episode, Adam Turinas, the CEO of healthlaunchpad, talks to Lucy Railton, Director of Marketing of Smile CDR, about how their company has built a marketing engine filed by content.
And so in the video …
Framework for Digital Marketing to The Healthcare Sector
In this post, you will learn how we approach digital marketing, and specifically, a Framework For Digital Marketing To The Healthcare Sector.
Our partner and colleague, Paul Vandre, Founder & CEO of Cymbal Marketing, discusses his approach to digital …