Category Archives for Marketing to Healthcare

B2B Marketing Budget Benchmarks

How Much Should You Spend on Marketing?

This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks.

B2B Marketing

Resources for Healthcare Rookies

Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries.

Stranger

B2B Marketing – A Personal History

I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking …

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