B2B Marketing Budget Benchmarks
How Much Should You Spend on Marketing?
This question is a bit like how long is a piece of string. To help you answer this question, here is a compilation of recent data on B2B Marketing Budget Benchmarks.
B2B Marketing
…Resources for Healthcare Rookies
Starting work in healthcare is like entering a parallel universe. Nearly everything is different. The business dynamics, the purpose of the organizations, and the economics are alien to anyone who, like me, has spent a career in other industries.
Stranger
…B2B Marketing – A Personal History
I have been involved in B2B Marketing for three decades and lived through multiple waves of change in this industry. Normally, I look ahead rather than backward, so I apologize in advance for a self-indulgent trip down memory lane. Looking …
Agile Marketing: What It Is, Why Implement It, and How to Do It
Agile Marketing has rightly been receiving a great deal of attention. For many organizations, it is becoming THE operating model for marketing.
I recently had the pleasure to hear the awesome Kaycee Kalpin, Chief Marketing Officer of Premier Inc, …
The Four A’s to Weather the Coming Downturn
Yup, it’s here again. The R word.
There are a million blog posts with advice on how to best prepare for the coming Recession. Many of them will tell you a recession is the best time to invest in marketing. …
Webinar: New Marketing Realities | The Use And Benefits of Acount-based Marketing
The Healthcare Technology marketing environment has undergone a seismic shift in the last two years. We recently ran a webinar on the changes marketers have experienced, how they have adapted, and the use and benefits of Account-based Marketing (ABM).
We …
Healthtech Branding & Marketing Strategies : Ryan Grable, SVP of Marketing, PerfectServe: Ryan Grable, Chief Marketing Officer, PerfectServe
In this Healthtech Marketing podcast, Adam Turinas, the CEO of healthlaunchpad, discusses branding and marketing strategy with Ryan Grable, Chief Marketing Officer at PerfectServe, a leader in the Clinical Communications & C…
Research Insights to Help You With Your Marketing Campaign Optimization
We recently completed the 2021 Pulse Survey on Healthtech Marketing. The survey provides healthtech marketers like you, with ideas and insights to help you drive more effective marketing campaign optimization.
The Healthcare Technology Marketing Survey: June 2021 Pulse
For …
The Marketing Optimization Framework – How To Assess Your Own Marketing Plan
Marketing to healthcare has never been more complex. There have never been so many choices, and the expectations of what marketing will deliver have never been higher.
At healthlauchpad, we have developed a simple Marketing Optimization Framework to …
Global Digital Health Events Calendar 2021- 2022
At healthlaunchpad, we recently conducted research into upcoming digital health events for the next 18 months and compiled a comprehensive calendar for your reference. Below is a summary list of top Digital Health Events. These include the …