Digital Marketing Optimization – B2B Channels Targeting
In a previous video post, Paul Vandre, a marketing and lead generation expert discussed B2BChannel Mix Planning. In the video below, he talks to healthlauchpad CEO, Adam Turinas, on the importance of digital marketing data tracking and …
Budgeting Estimates For Digital Marketing – B2B Full-funnel Strategy
In an earlier video, Paul, a marketing & demand generation expert, shared his Digital Marketing Framework approach. In the video below, healthlaunchpad CEO & Founder, Adam Turinas, engages him for valuable insights on Digital Marketing Budgeting for …
Digital Marketing Channel Planning – B2B Full-Funnel Strategy
In a past video, Paul Vandre, Founder & CEO at Cymbal Marketing, shared insights on B2B Digital Marketing Framework. In the video below, Paul responds to healthlaunchpad CEO & Founder, Adam Turinas. He elaborates on how …
Telehealth ABM Intent Data – Hubspot Integration Case Study
This is part 2 of the previous case study post I have shared on Telehealth ABM Intent data. In this post, I review how real-time customer information access can be automated through HubSpot intent data integration for improved sales …
Telehealth Intent Data Case Study 1
In my previous video, I explained why intent data is important in healthcare. In this Telehealth case study video, I review how we use Bombora and HubSpot to get the right intent data for better customer targeting.
Video Insight –
…Why Is Intent Data Is Important In Healthcare?
If you are a Telehealth Marketer, your access to real-time customer information is key as this ensures you target the right customers at the right time. In this video, I review why ABM intent data is important in healthcare …
What Is Company Surge Intent Data?
Intent data is critical when formulating your organization’s healthcare ABM campaign. In this video, I review the meaning of Bombora‘s Company surge data, and how it’s important for you as a health-tech B2B marketer.
Video Insight –
…Why ABM Matters More Than Ever
In my previous video, I reviewed the importance of ABM in Healthcare B2B. In this video, I illustrate why ABM matters more than ever to Healthcare B2B high-tech Marketers.
Video Insight – Understanding Customers’ Decisions
First, in the …
What Is ABM?
As a healthcare B2B marketer, knowing what Account-Based Marketing (ABM) is a foundation of creating a modern marketing strategy. In this video, I review the definitions of ABM.
Video Insight – ITSMA & Technology Vendor Definitions
The video begins with …
What Is The Best Practice In ABM?
In this video, I review the best practice in ABM based on a research finding by Information Technology Services Marketing Association, ITSMA
I explain the characteristics that define the best or an ideal ABM approach. I also touch on …