Healthcare Technology
Marketing That Converts
Buyers with Engaging
Content

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Health Launchpad's messaging and content strategy and development is designed to support sales pipeline
growth. We take the time to thoroughly research and analyze every aspect of your business to create a
narrative that will engage your ideal prospects and deliver results.

Our Messaging Philosophy
We use a proprietary approach to uncover the insights that will make your brand stand out.
We believe powerful messaging emerges from a comprehensive understanding of four key vectors: your mission, your customers' voices, your competitive landscape, and broader market dynamics. Through our proprietary approach, we dive deep into each dimension, conducting extensive research and stakeholder interviews to uncover the insights that will make your brand stand out. This holistic perspective allows us to craft messaging that connects on both rational and emotional levels, ensuring your story resonates with decision-makers.
Research-Driven Positioning
We analyze everything to create compelling positioning that showcases how you uniquely solve your prospects key challenges.
Our positioning development process starts with thorough analysis, including executive interviews, customer research, and competitive evaluation. We examine how the market talks about solutions like yours, analyzing everything from media coverage to analyst reports. These insights help us develop clear, compelling positioning that articulates not just what you do, but why it matters to your customers and how you're uniquely qualified to solve their challenges.
Brand Narrative Development
We customize your brand story to your audience and market to make you stand out as the trusted leader in your space.
Your brand story needs to do more than inform—it needs to inspire. We craft narratives that position your customers as the heroes and your organization as their trusted guide. Using proven storytelling frameworks, we develop compelling narratives that bring your positioning to life across all touchpoints. Our approach is always customized to what resonates best with your specific audience and market dynamics.
Persona-Based Messaging
We develop a deep understanding of your buyers so that we can create targeted messages that connect.
Understanding your buyers is critical to messaging success. We develop detailed buyer personas that capture the roles, needs, and concerns of everyone involved in the purchasing decision. This deep understanding allows us to create targeted messaging that speaks directly to each stakeholder's priorities and pain points, ensuring your message connects with the right people at the right time.
Strategic Content Development
We map the buyer's journey, including triggers, questions, and pain points and then position you as the thought leader who can bring the most value to prospects.
Building on our messaging foundation, we create content that moves buyer's through their journey with purpose. We begin by mapping the complete buyer journey, identifying key triggers, questions, and pain points at each stage. This understanding informs a comprehensive content marketing strategy designed to position you as a thought leader while providing genuine value to your prospects.
Content Execution that Converts
We understand that effective content must drive business results, and we make sure that your content is consistently delivering value.
Our content development process transforms strategy into action. From thought leadership blog posts and detailed white papers to compelling videos and interactive webinars, we craft content that educates, engages, and converts. Every piece of content is mapped to the buyer journey and designed to move prospects closer to a decision. Our team handles everything from interviews and writing to design and production.

Selections of  Our Work

Let's Tell Your Story

Ready to transform your messaging and content marketing strategy? Partner with us to develop clear,
compelling communications that resonate with your buyers and drive meaningful business growth.

Schedule a Call
Daniel

"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."

Daniel Scalisi

Chief Growth Officer, Bluestream Health

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I unveiled Health Launchpad with a post on LinkedIn at noon on March 5th, 2020. I planned to attend the HIMSS Global Conference in Orlando, where I would tell the healthtech world about my new venture. ..But at 12:01 on March 5th, 2020, HIMSS announced canceling the 2020 global conference.

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