Health Launchpad's messaging and content strategy and development is designed to support sales pipeline
growth. We take the time to thoroughly research and analyze every aspect of your business to create a
narrative that will engage your ideal prospects and deliver results.
Ready to transform your messaging and content marketing strategy? Partner with us to develop clear,
compelling communications that resonate with your buyers and drive meaningful business growth.
"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Daniel Scalisi
Chief Growth Officer, Bluestream Health
Having the Right Mindset In part 1, we reviewed why the LinkedIn juice is worth the squeeze. In part 2, we review what attitude you should bring to LinkedIn and the basic principles of a successful LinkedIn strategy. Thinking about LinkedIn as a place to create and develop relationships is
Have you heard about Unbundled ABM? Account-Based Marketing (ABM) is becoming the dominant strategy for technology and services firms targeting high-value accounts in healthcare technology. While enterprise ABM platforms like Demandbase offer comprehensive solutions, many organizations are exploring an alternative approach called Unbundled ABM. I heard the term late last
People often ask me about why I do what I do on LinkedIn. Some think I am a little nuts, and to be honest, my LinkedIn routine is a little insane. But when they understand its impact on Health Launchpad’s growth, many ask me how. There is a method to
“It was less expensive than a bus” In the latest episode of the Healthtech Marketing Show, I interview Erik Johnson, Harmony HIT’s VP of Marketing, a client of Health Launchpad, and longtime friend of the podcast, Kelly McDermott, Caregility’s Chief Marketing Officer. The topic of our conversation was the Account-based
According to research from Challenger across 5000+ B2B buyers, at 53%, sales experience drives more customer engagement and loyalty than brand, reputation, service, quality, and price combined. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝗮𝗹𝗲𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? Great reps… …makes it easy to buy …help them avoid mistakes …help them navigate alternatives
Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards. The latest analysis from Ray Rike and Benchmarkit is a