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Cross Screen Media solves one of the trickiest issues in marketing: How to plan, buy and measure advertising across a wide array of video channels – including traditional broadcast, cable TV, streaming TV, connected TV and social media.
As part of their long-term growth strategy, Cross Screen Media sought to identify new markets that could benefit from their strength in marketing analytics and expertise in planning and buying television and video advertising. The U.S. healthcare market seemed like a promising fit, given the company’s hyperlocal marketing strength. To investigate the potential of entering the healthcare market, Cross Screen Media engaged Health Launchpad.
Challenge
Evaluate the potential of entering the U.S. healthcare market, developing a sales and marketing strategy to ensure long-term growth.
Solution
A four-step market entry approach – including market validation research, a targeted account list, brand messaging, and an integrated marketing campaign.
Result
Successful expansion into the U.S. healthcare market, building a strong pipeline of qualified leads.
"Adam and his Health Launchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"
Dan Schreff
VP of Marketing, Cross Screen Media
