KeyOps is a digital market research platform that connects pharma commercial teams to a growing physician network across North America. The company empowers sales and marketing leaders by gathering highly targeted insights in a matter of days.
After closing an initial seed-round investment, KeyOps began looking for ways to scale its business and clearly articulate the company’s value proposition. Convinced that account-based marketing (ABM) was the best strategy to deliver immediate results, the executive team engaged Health Launchpad in 2023 to build a strong ABM foundation.
Challenge
Marketing a new digital solution for physician market research to pharmaceutical companies facing large incumbents.
Solution
Develop and implement a
targeted ABM strategy to drive brand awareness and generate demand.
Result
Generated more than 120 high-engagement leads from targeted accounts during the first year of partnership.
"We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas, CEO
KeyOps
