
Payer Market Entry
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A multi-hundred-million-dollar division of a large healthcare technology and services organization, with a strong footprint in the healthcare provider market, sought to expand into the adjacent healthcare payer market to increase its total available market and drive further growth.
Despite the division’s success in the provider market, its team had limited experience and knowledge of the payer market. To plan for expansion into the payer market, the company engaged Health Launchpad to gather insights that would inform its sales and marketing strategy.

Challenge
Lack of experience and insight
into the payer market.

Solution
In-depth market research and
a targeted account-based
marketing strategy

Result
Validation of market potential, accompanied by a comprehensive go-to-market plan.



