PerfectServe is a leader in clinical communications and collaboration. After twenty years of organic growth, the company decided to acquire three firms in the clinical communication space.


While initially operating each company as a separate brand, PerfectServe’s leadership recognized the need to integrate all the businesses under a unified identity. In 2021, PerfectServe partnered with HealthLaunchpad to create a new brand platform that would be compelling and relevant to both customers and prospects.

Challenge

Develop a unified brand platform after multiple acquisitions.

Solution

Create a library of new content assets that clearly communicate the PerfectServe brand story.

Result

A clear, unified narrative
that’s compelling and relevant to customers and prospects.

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