Transform Your Pipeline with Data-Driven Account Based Marketing

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Health Launchpad’s pipeline growth services offer a comprehensive approach to Account Based Marketing (ABM) in the healthtech sector. Our strategic process is led by a dedicated team of healthtech marketing experts who emphasize data-driven decision making and alignment across sales and marketing.

Account Based Marketing (ABM) Strategy
We leverage research, data, and analytics to identify your ideal prospects and create a customized roadmap to grow your sales pipeline with high quality opportunities.
Our ABM strategy begins with precision target account selection, leveraging comprehensive research, data and analytics to identify your ideal customers. We craft detailed buyer personas and utilize advanced intent data tracking to pinpoint accounts actively seeking solutions like yours. Through our strategic playbook development, we create a customized roadmap that aligns your messaging, content, and tactical approach with your specific business objectives.
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Campaign Development
We design campaigns that resonate with healthtech buyers because we make sure they get the right content in the right channel at the right time to address their unique needs.
We build campaigns that resonate with your buyers by mapping their complete journey and creating targeted touchpoints at every stage. Our content development embraces multiple formats to educate and engage healthcare decision-makers, while our multi-channel approach ensures consistent messaging across all platforms. Through sophisticated personalization, we deliver precisely crafted messages that speak directly to each buyer's unique needs and challenges.
Demand Generation Campaign and Program Management
We are a dedicated group of healthtech marketing experts who become an extension of your team, bringing in best practices and using state-of-the-art tools to keep everything on track.
Our dedicated team becomes an extension of yours, with experienced strategists, account directors, and content specialists working in perfect synchronization. We maintain a consistent weekly cadence of reporting and optimization, ensuring your campaigns continuously evolve and improve. Using state-of-the-art project management tools, we keep all stakeholders aligned while remaining flexible enough to integrate with your existing systems.
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Trigger-based Advertising
We surround your target accounts with strategic messaging using a multi-channel approach that is constantly being refreshed to capture attention and drive action.
Our multi-channel advertising approach surrounds your target accounts with strategic messaging across social media, programmatic display, and retargeting campaigns. We excel at LinkedIn advertising, leveraging our deep platform expertise to drive meaningful engagement with decision-makers. Through continuous creation and optimization of ads and landing pages, we maintain fresh, compelling content that captures attention and drives action.
Personalized Email and Social Media
We use paid and organic strategies and personalize outreach through social media and email to keep your brand at the forefront of your prospects' minds.
We harness the power of personalized email marketing and social media engagement to nurture leads throughout their buying journey. Our approach combines both organic and paid strategies, with a particular focus on LinkedIn's robust B2B capabilities. Through strategic content promotion and social media engagement, we keep your brand at the forefront of your prospects' minds.
Measurement and Reporting
We align marketing activities with your revenue goals and then monitor performance at every stage so we can constantly measure and optimize to achieve sales pipeline growth.
Our comprehensive tracking system monitors performance at every stage of the funnel, from initial awareness through to closed deals. Using our unique reverse waterfall methodology, we align marketing activities directly with revenue goals. Through the advanced Propensity platform, we gather rich intent data and website engagement data and analytics, providing actionable insights that drive continuous optimization and measurable pipeline growth.

Partner With Us

Transform your sales pipeline with our data-driven, account-based approach. Our proven methodology combines strategic insight, multi-channel execution, and continuous optimization to deliver measurable results for healthtech companies like yours.

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Jacobia

"The Health Launchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Jacobia Solomon EMBA

Former President AMN Healthcare Language Services

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