Health Launchpad's strategic advisory services provide solutions to your biggest strategic challenges. Our
comprehensive suite of tools and frameworks for market analysis, solution impact, and value demonstration
helps healthtech marketing leaders make data-driven decisions.
Solidify your position in the market and maximize your competitive advantage with unparalleled
insights and strategic recommendations designed to propel growth and achieve results.
"We love Health Launchpad's marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."
Peter Doulas, CEO
KeyOps
Having the Right Mindset In part 1, we reviewed why the LinkedIn juice is worth the squeeze. In part 2, we review what attitude you should bring to LinkedIn and the basic principles of a successful LinkedIn strategy. Thinking about LinkedIn as a place to create and develop relationships is
Have you heard about Unbundled ABM? Account-Based Marketing (ABM) is becoming the dominant strategy for technology and services firms targeting high-value accounts in healthcare technology. While enterprise ABM platforms like Demandbase offer comprehensive solutions, many organizations are exploring an alternative approach called Unbundled ABM. I heard the term late last
People often ask me about why I do what I do on LinkedIn. Some think I am a little nuts, and to be honest, my LinkedIn routine is a little insane. But when they understand its impact on Health Launchpad’s growth, many ask me how. There is a method to
“It was less expensive than a bus” In the latest episode of the Healthtech Marketing Show, I interview Erik Johnson, Harmony HIT’s VP of Marketing, a client of Health Launchpad, and longtime friend of the podcast, Kelly McDermott, Caregility’s Chief Marketing Officer. The topic of our conversation was the Account-based
According to research from Challenger across 5000+ B2B buyers, at 53%, sales experience drives more customer engagement and loyalty than brand, reputation, service, quality, and price combined. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝗮𝗹𝗲𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? Great reps… …makes it easy to buy …help them avoid mistakes …help them navigate alternatives
Healthcare technology marketing leaders face increasing pressure to justify their budgets while driving measurable results. When it comes to setting budgets, traditional approaches of allocating a percentage of revenue to marketing are proving insufficient for today’s data-driven executives and boards. The latest analysis from Ray Rike and Benchmarkit is a
