telehealth intent data case study
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Telehealth Intent Data Case Study 1

In my previous video, I explained why intent data is important in healthcare. In this Telehealth case study video, I review how we use Bombora and HubSpot to get the right intent data for better customer targeting.

Video Insight – Customer Intelligence Signals

The video highlights how you can extract intent data and import it into HubSpot to assess customers’ activity signals.  This guides you in identifying the customers to target.

Lessons: Telehealth Intent Data – Bombora Case Study 

This telehealth case study video provides the following lessons:

  • Types of intent data use
  • How Intent Data  can improve SDR efficiency
  • How  we use Bombora natively
  • Selection of intent data topics and examples
  • Extraction of data from Bombora and importing into HubSpot
  • Creation of Intent Data Report using Bombora tool
  • Analyzing weekly interest signals from customers

Other Relevant links

 

Posted by Adam Turinas
Posted in ABM Case Studies, Video Briefs on August 27, 2021
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About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

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