The ABM Targeting Process
In a past video post, I discussed the process of developing an Ideal Customer Profile (ICP). So, in this video, I review the ABM Targeting Process and the stages involved in developing Target Account List (TAL)
Video Insight – Demandbase ABM Targeting Approach
First, a review presentation of Demandbase‘s ABM targeting approach, highlighting how to develop a TAL.
I hope that this video will help you in developing the right TAL for your marketing.
6 Video Lessons – TAL Creation Process & Optimization
In order to keep your ABM on the right campaign track, this video will empower you to:
- Narrow target accounts for ABM through Demandbase’s simple targeting Approach
- Effectively Understand the ABM Targeting Process for successful ABM
- Develop TAL in order to prepare and run effective targeted ABM campaigns
- Qualify in or qualify out accounts so that you maintain your marketing efficiency
- Improve on your marketing performance through continuous real-time optimization of campaigns
[…] I explain the characteristics that define the best or an ideal ABM approach. I also touch on some of the noticeable campaign improvements associated with an effective ABM targeting process. […]