video review for abm targeting process | developing target accounts list

The ABM Targeting Process

In a past video post, I discussed the process of developing an Ideal Customer Profile (ICP).  So, in this video, I review the ABM Targeting Process and the stages involved in developing Target Account List (TAL)

Video Insight – Demandbase ABM Targeting Approach

First, a review presentation of Demandbase‘s ABM targeting approach, highlighting how to develop a TAL.

I hope that this video will help you in developing the right TAL for your marketing.

6 Video Lessons – TAL Creation Process & Optimization

In order to keep your ABM on the right campaign track, this video will empower you to:

  1. Narrow target accounts for ABM through Demandbase’s simple targeting Approach
  2. Effectively Understand the ABM Targeting Process for successful ABM
  3. Develop TAL in order to prepare and run effective targeted ABM campaigns
  4. Qualify in or qualify out accounts so that you maintain your marketing efficiency
  5. Improve on your marketing performance through continuous real-time optimization of campaigns

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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

  • […] I explain the characteristics that define the best or an ideal ABM approach. I also touch on some of the noticeable campaign improvements associated with an effective ABM targeting process. […]

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