Webinar Recording: How to Drive Business Results Using Customer Intent & Behavior Insights
Learn how to gain insights into customer online behavior that directly improve marketing performance
In this webinar you will learn how to:
- Identify and measure customer intent based on their online search behavior
- Assess how well your web site is designed to address this behavior
- Develop a content marketing strategy and customer journey mapping that addresses customer intent and needs
- Improve the effectiveness of your paid advertising, and how to respond to COVID-19 customer behavior changes
- Measure the impact of offline marketing, online
President - Agency Operations at Adworthy
Scott has held marketing, business development and leadership roles across the marketing automation, technology and leisure sectors. As President, Agency Operations at Adworthy Scott works with everyone from C-Suite and Investors, to front-line Marketing, IT / Tech, and Business Development teams across a wide range of verticals including: Technology, Healthcare, CPG, Publishing, Retail Automotive, Insurance and Financial Services. Utilizing Adworthy’s unique content marketing, paid advertising, due diligence / audit, and cloud software capabilities, Scott specializes in delivering customer-centric client programs, responsive to the cost optimization needs of the current economic climate, while still delivering market share growth.
A 2012 Rising Stars Award winner, Scott is a recognized industry speaker having presented at DMA’s: Annual Conference, Marketing Analytics Conference and Integrated Marketing Week (IMW).
Prior to joining Adworthy, Scott was CEO of Rocketseed, an international email marketing company with offices in the US, UK, Australia and South Africa. His past positions include Marketing Director for London at Hilton Hotels Corporation and Sales and Marketing Director at Goodform Ltd.
He also sat on the Board of Trustees and Executive Committee for Marketing EDGE (formerly DMEF), a national nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing.
Adworthy helps brands to identify the right words and images to use in their online / offline content and advertising in order to identify, target, and convert qualified audiences and generate optimal online visibility. We utilize our proprietary applications that include advanced word-scoring algorithms – Wordivore® for Content Marketing Optimization & SEO, and Adivore® for Paid Advertising Optimization - to help brands more efficiently and effectively reach their target audiences. Because Adworthy’s systems and methods do not utilize or accept personally identifiable information, we are uniquely positioned to support brands in the cookie less world in which they now operate.
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