Erin Farrell talbot

Webinar Recording: How To Stand Out In Virtual Events

My friend and business partner, Erin Farrell-Talbot is a tech PR expert. Over the last twelve months she has been specializing in Virtual Events. Last week, she teamed up with me to give a terrific presentation to the Connect group on “How To Stand Out In Virtual Events”.

Here is her presentation. It is well-worth 25 minutes of your time. I promise you that you will learn a ton about to run and market virtual events.


Summary: 10 ideas for making your virtual events a must attend

  1. 1
    Personalize the experience, e.g. Events are a chance for brands to create experiences.
  2. 2
    Create virtual rooms – Offer up smaller interactive and intimate breakout sessions as a subset of the large event in “virtual rooms.”
  3. 3
    Consider a hybrid event – Offer a mixed modality that engenders the benefits of live interaction for those who want it in person and for those who prefer to be digitally interactive.
  4. 4
    Create regional events – Even when travel is permitted or reinstated, individuals & companies may be reluctant to travel long distances.
  5. 5
    Deliver bite-sized, consumable content – Listening to talking heads for long periods of time is taxing. It’s likely that your audience will tune out or multitask with other pressing work that’s in front of them.
  6. 6
    Make it live – Consider hosting a “live” event (versus a prerecorded one) with some form of interaction such as a Q&A.
  7. 7
    Create a showcase – Invest in two or more cameras, a producer or director and a moderator.
  8. 8
    Plan for sequence and choreography – Consider the flow of the content, the order of speakers & the use of video and other multimedia.
  9. 9
    Offer tiered pricing – Large events have a perceived value. A registration charge can be very valuable for ensuring individuals dedicate time from their calendars to engage and interact and is also a tool for brands to right size the audience for meaningful outcomes.
  10. 10
    Make it safe – Brands trust that the companies they partner with will create safe events. Trustworthiness is an important quality for brands and to reassure participants that their health and safety is important. It should be woven into the events with extraordinary caution.
Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam