Webinar Recording: How To Stand Out In Virtual Events
My friend and business partner, Erin Farrell-Talbot is a tech PR expert. Over the last twelve months she has been specializing in Virtual Events. Last week, she teamed up with me to give a terrific presentation to the Connect group on “How To Stand Out In Virtual Events”.
Here is her presentation. It is well-worth 25 minutes of your time. I promise you that you will learn a ton about to run and market virtual events.
Enjoy!
Summary: 10 ideas for making your virtual events a must attend
- 1Personalize the experience, e.g. Events are a chance for brands to create experiences.
- 2Create virtual rooms – Offer up smaller interactive and intimate breakout sessions as a subset of the large event in “virtual rooms.”
- 3Consider a hybrid event – Offer a mixed modality that engenders the benefits of live interaction for those who want it in person and for those who prefer to be digitally interactive.
- 4Create regional events – Even when travel is permitted or reinstated, individuals & companies may be reluctant to travel long distances.
- 5Deliver bite-sized, consumable content – Listening to talking heads for long periods of time is taxing. It’s likely that your audience will tune out or multitask with other pressing work that’s in front of them.
- 6Make it live – Consider hosting a “live” event (versus a prerecorded one) with some form of interaction such as a Q&A.
- 7Create a showcase – Invest in two or more cameras, a producer or director and a moderator.
- 8Plan for sequence and choreography – Consider the flow of the content, the order of speakers & the use of video and other multimedia.
- 9Offer tiered pricing – Large events have a perceived value. A registration charge can be very valuable for ensuring individuals dedicate time from their calendars to engage and interact and is also a tool for brands to right size the audience for meaningful outcomes.
- 10Make it safe – Brands trust that the companies they partner with will create safe events. Trustworthiness is an important quality for brands and to reassure participants that their health and safety is important. It should be woven into the events with extraordinary caution.