The New Marketing Reality ― How Marketers Are Changing the Way They Market

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The last two years have changed the way healthcare technology marketers acquire customers and build brands. The pandemic, the rise of highly funded digital health startups, and a myriad of other transformations have shaken things up.

In this panel, brought to you by HIMSS and healthlaunchpad, innovative marketing leaders share insights and perspectives.

This is a great opportunity to get new ideas and inspiration from leaders in healthcare technology marketing.

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What you will learn

How have leading marketers adapted? What are they doing differently?
What has been their most effective strategy? What have they stopped doing?
What do they see as the greatest challenges and opportunities in 2022?

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Meet The paneL

Kaycee Kalpin

Chief Marketing Officer at Premier Inc

Royce Brunson

Chief Revenue Officer, at Health Recovery Solutions

Lucy Railton

Director of Marketing

at Smile CDR

Karsten Russell-Wood

Chief Marketing & Experience Officer at Equum Medical

Michael Mahoney

SVP of Marketing

at Inovalon

Adam Turinas (Moderator)

CEO at healthlaunchpad

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