understanding what intent data is for abm campaign

What Is Intent Data?

In this video, I review the meaning of intent data which is a key tool for ABM targeting. I also highlight the five predictive data signals, and how they can be tracked.

The video then explores some of the intent data, and how, Bombora, an ABM intent data vendor, can help you identify who is in-market.

Lastly, the video reveals the general cost of purchasing predictive data from Bombora and the total estimated cost for a complete data-driven ABM Solution.

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Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

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