understanding what intent data is for abm campaign
Share 0
Tweet 0
Pin 0

What Is Intent Data?

In this video, I review the meaning of intent data which is a key tool for ABM targeting. I also highlight the five predictive data signals, and how you can track them.

The video, therefore, explores some of the intent data, and how, Bombora, an ABM intent data vendor, can help you identify who is in-market.

Lastly, the video reveals the general cost of purchasing predictive data from Bombora and the total estimated cost for a complete data-driven ABM Solution.

Other Relevant Posts

Posted by Adam Turinas
Posted in ABM Technology, Video Briefs on May 23, 2021
Previous
Next

Recent posts

How to Select an ABM Platform

Read More

Everything ABM Everywhere All At Once (an interview with Terminus CMO, Natalie Cunningham)

Read More

What Does a Fully Scaled ABM Engine Look Like?

Read More
Share 0
Tweet 0
Share 0
About the Author Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam (This is page 0 of many)

Selling to healthcare is hard.

Sign-up to receive weekly ideas, insights, thoughts and perspectives on healthtech marketing to help you. Read by thousands of healthtech sales and marketing professionals!

>