What Is Intent Data?
In this video, I review the meaning of intent data which is a key tool for ABM targeting. I also highlight the five predictive data signals, and how you can track them.
The video, therefore, explores some of the intent data, and how, Bombora, an ABM intent data vendor, can help you identify who is in-market.
Lastly, the video reveals the general cost of purchasing predictive data from Bombora and the total estimated cost for a complete data-driven ABM Solution.