In this video, I review the best practice in ABM based on a research finding by Information Technology Services Marketing Association, ITSMA
I explain the characteristics that define the best or an ideal ABM approach. I also touch on some of the noticeable campaign improvements associated with an effective ABM targeting process.
Video Insight: The Blended ABM Approach
The video highlights the ABM models that, as a best practice, can be blended, or used in isolation for improved sales performance.
Finally, I review research findings by 6Sense on how ABM can positively impact your business results through increased sales revenues and high ROE
And so, as a Health-tech Marketer, it is my hope that this video will provide you with useful insights and focus as you continue with your healthcare B2B ABM journey.
Video Lessons – The Best ABM Practice
In summary, this video will help you to:
- Understand the characteristics of the best ABM practice
- Consider a blended model of ABM for improved sales through multiple customized campaigns
- Embrace ABM Technology in order to boost sales through advanced intent-data targeting
- Learn campaign improvements that are indicators of an effective ABM practice
- Appreciate how an effective ABM can positively improve your sales performance results.