video image on why abm targeting is important

Why ABM Targeting Is Important In Healthcare B2B

This video is a review of why ABM Targeting is important, and especially for healthcare B2B. It covers the significant features of modern targeting.

Video Insight The Old Way & The New ABM

The video goes into the main differences between the traditional and the new ABM targeting in B2B marketing

Video LessonsWhy ABM Targeting Is Important

This video will help you:

  1. Understand features and benefits of targeted marketing
  2. Appreciate why ABM targeting  is important in healthcare B2B
  3. Understand and appreciate the importance of getting your targeting right
  4. Identify the most important feature of modern ABM targeting.
  5. Understand the difference between the traditional B2B & the ABM B2B

Other Relevant Links:

  1. Account-Based Marketing Targeting Process
  2. Creating 1:1 Target Account List Using Customer Insight
  3. How To Score Best-Fit Accounts
  4. Developing Ideal Customer Profile
Adam Turinas

Hi, I am Adam Turinas, Healthlaunchpad's founder. I am passionate about helping healthtech firms succeed through better sales and marketing. I have hard-earned experience in healthcare technolgy as I started two healthcare businesses in the US, the first with zero healthcare experience. We sold the second business to a strategic buyer seven years later. Over 9 years building a healhtech businesses, I have learned how to sell and market effectively to healthcare organizations. Prior to this, I spent two decades in digital marketing across healthcare and other consumer industries where I sold over $100 million in products and services to corporations and healthcare orgs. I would love to talk with you. You can book a call with me on the right hand side. Best Adam

  • […] my previous video, I reviewed the importance of ABM in Healthcare B2B. In this video, I illustrate why ABM matters […]

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