In my previous post, I introduced Account-based Experience (ABX) as a customer-centric marketing strategy. In this post, I review why ABX is so hard to implement.
And I elaborate on some of the focus areas that make ABX a very difficult marketing strategy
Video Insight – ABX & Go-to-market Efforts
First, I begin by explaining that customer-centric marketing is not a simple strategy because it involves all your go-to-market efforts.
Finally, the video explains how Account-based Experience is an orchestrated process, and how it focuses on the entire customer journey.
I hope that this video will prime you with a better understanding of why Account-based Express strategy is hard, and the key areas of focus.
Video Lessons – Why ABX Is Hard
In summary, the video is meant to help you:
- Know why implementing a customer-centric is very hard
- Understand the role of AI and research in this strategy
- Enlighten you on how ABX is an orchestrated process, and therefore, involves different departments
- Inform you about the key areas of the customer journey that Account-based Express should focus on