This is a deep dive into healthcare CIO challenges and how this
Welcome to the ABM Kickstart
Resource Center
Book a call to Discuss Your Strategy
Join me for 30-minutes to discuss your approach to ABM, the challenges you face and see if the ABM Kickstart program is right for you.
View Recording Of Workshop (Presentation Parts - Not Breakouts)
ABM Resources - Planning Tools and Templates
- ABM Experiment Design Framework (Word) Download
- ABM Pilot Project Planner (Excel) Download
- ABM Kickstart Workshop Presentation (PDF) Download
- Persona Example (Word) Download
- Creative Brief Example (Word) Download
- ABM Series Recordings (Website) View
- 2021 Healthcare Tech Marketing Survey (PDF) Download
- Foundations of ABM for Healthcare (PDF) Download
- Best Practice In Targeting (PDF) Download
ACCOUNT BASED MARKETING: 2021 PLAYBOOK
ABM is becoming a high priority for healthtech marketers.
Together, healthlaunchpad and HIMSS created this 6-part educational series exclusively for healthtech marketers. This includes research, fundamentals of ABM, best practice in targeting, campaign planning, many examples and the future of ABM.
Instructions on how to use the ABM Pilot Project Planner
Blog Posts
The Evolving Healthcare IT Buyer Journey: New Research and Insights on Healthcare Purchasing
HIMSS recently conducted a study on how healthcare purchasing decisions are made
The Changing Buyer Journey: Key Insights for Healthcare B2B Marketers
Understanding the buyer journey has become increasingly complex, especially for Healthcare B2B
Global Digital Health and Healthtech Events Calendar 2024-2026
We just launched a detailed and comprehensive health tech event calendar of
“Don’t call me. I’ll call you when I’m good and ready.”
Health Tech Marketing Trends 2024
Copyright ©Turinas Consulting LLC 2024.