Welcome to the ABM Kickstart

Resource Center

abm workshop agenda

Book a call to Discuss Your Strategy

Join me for 30-minutes to discuss your approach to ABM, the challenges you face and see if the ABM Kickstart program is right for you.

View Recording Of Workshop (Presentation Parts - Not Breakouts)

ABM Resources - Planning Tools and Templates

  • ABM Experiment Design Framework (Word) Download
  • ABM Pilot Project Planner (Excel) Download
  • ABM Kickstart Workshop Presentation (PDF) Download
  • Persona Example (Word) Download
  • Creative Brief Example (Word) Download
  • ABM Series Recordings (Website) View
  • 2021 Healthcare Tech Marketing Survey (PDF) Download
  • Foundations of ABM for Healthcare (PDF) Download
  • Best Practice In Targeting (PDF) Download


ABM is becoming a high priority for healthtech marketers.

Together, healthlaunchpad and HIMSS created this 6-part educational series exclusively for healthtech marketers. This includes research, fundamentals of ABM, best practice in targeting, campaign planning, many examples and the future of ABM.

Instructions on how to use the ABM Pilot Project Planner 

Blog Posts

Research Insights to Marketing Campaign Optimization

Research Insights to Help You With Your Marketing Campaign Optimization

We recently completed the 2021 Pulse Survey on Healthtech Marketing. The survey

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Marketing Optimization Framework

The Marketing Optimization Framework – How To Assess Your Own Marketing Plan

Marketing to healthcare has never been more complex. There have never been

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digital health conference

Global Digital Health Events Calendar 2021- 2022

At healthlaunchpad, we recently conducted research into upcoming digital health events for the

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