Welcome to the ABM Kickstart
Resource Center
Book a call to Discuss Your Strategy
Join me for 30-minutes to discuss your approach to ABM, the challenges you face and see if the ABM Kickstart program is right for you.
View Recording Of Workshop (Presentation Parts - Not Breakouts)
ABM Resources - Planning Tools and Templates
- ABM Experiment Design Framework (Word) Download
- ABM Pilot Project Planner (Excel) Download
- ABM Kickstart Workshop Presentation (PDF) Download
- Persona Example (Word) Download
- Creative Brief Example (Word) Download
- ABM Series Recordings (Website) View
- 2021 Healthcare Tech Marketing Survey (PDF) Download
- Foundations of ABM for Healthcare (PDF) Download
- Best Practice In Targeting (PDF) Download
ACCOUNT BASED MARKETING: 2021 PLAYBOOK
ABM is becoming a high priority for healthtech marketers.
Together, healthlaunchpad and HIMSS created this 6-part educational series exclusively for healthtech marketers. This includes research, fundamentals of ABM, best practice in targeting, campaign planning, many examples and the future of ABM.
Instructions on how to use the ABM Pilot Project Planner
Blog Posts
10 Last-Minute + 1 Bonus Pre-HIMSS Marketing Tips
A guest post on pre-HIMSS marketing tips by Judy Volker. Ah, the
US Healthcare Payer Market Segmentation
Since starting the healthlaunchpad blog, the most viewed post by far has
B2B Marketing Budget Benchmarks
How Much Should You Spend on Marketing? This question is a bit
B2B Marketing – A Personal History
I have been involved in B2B Marketing for three decades and lived
Agile Marketing: What It Is, Why Implement It, and How to Do It
Agile Marketing has rightly been receiving a great deal of attention. For
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