Account-based Marketing Strategy

Account-based Marketing (ABM) is becoming THE way technology and services companies build their B2B revenues. It is catching on in healthcare and with good reason. Healthcare buying processes are complex, involve many stakeholders and take forever.

The discipline and technology-enabled tactics of an ABM strategy can help any business selling to healthcare organizations improve their win rate, shorten the sales cycle and increase deal sizes. The problem is that implementing ABM successfully is hard. It takes time, experimentation and expertise to master ABM. We can help you get their faster and more successfully with an improved strategy.

Kickstart Your Program With the ABM Playbook

ABM Playbook

The ABM Playbook is healthlaunchpad's proprietary and battle-tested ABM strategy development approach. Over the course of 4-6 weeks, we will work collaborartively wth you and your team to develop your ABM Strategy. The outcome is a clear vision, an aligned tea and a detailed  game plan to get your ABM program moving in the right direction. The playbook includes:

  • Goals
  • Target Account Plan, ICPs and Personas
  • Engagement and content marketing
  • Technology and data selection
  • Sales and marketing process (team alignment)
  • Measurement plan
  • Roadmap including 30/60/90 day plan

This blog post explains the steps in the process in more detail.

Our ABM Process

Target:

Set goals

Ideal Customer Profile definition

Persona development

Target list definition

Intent definition

Data sourcing

Engagement:

Strategic framework

Messaging

Content strategy and planning

Digital strategy and planning

Search audit and strategy

Amplification plan (PR and influencer marketing)

Conversion:

Sales and marketing operating model

Qualification definition

Tactical planning (email, sales aides, webinars, etc)

Optimization:

Measurement

Testing plan

Implement A/B tests

Identify improvements

Implement improvements

Book a call to discuss your ABM Strategy

Our goal in this session is to get to know you, understand  your challenges and provide immediate suggestions.

In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals.  We will give you objective advice and see if we can help.

Blog Posts on ABM Strategy


healthcare intent data for targeted campaigns

How To use B2B Healthcare Intent Data – ABM Strategy Case Study

In a different informative video post, Ben Person, a marketing guru at Nuvolo shared how they approach ABM & Social Media. In this video post, he speaks to  Adam Turinas, the CEO & Founder of healthlaunchpad, on the use of smart intent data in B2B healthcare marketing.

measuring results in abm

Measuring ABM Results – B2B Healthcare Case Study

In our other video post, Ben Person, the CMO at Nuvolo, explained the various stages of ABM & Social Media campaigns. In the video below, he talks to Adam Turinas, the CEO & Founder of healthlaunchpad about the gains they have derived from ABM, some of the Key Performance Indicators (KPIs), and how they approach

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