It’s generally accepted that B2B marketing is becoming Account-based marketing (ABM). According to research by healthlaunchpad and HIMSS conducted late last year, 75% of healthcare technology marketers reported using ABM in 2021, up from 67% in 2020. The research further indicated that 35% of the healthtech Marketers consider ABM as among their most effective strategies.
Account-based Marketing Strategy
Account-based Marketing (ABM) is becoming THE way technology and services companies build their B2B revenues. It is catching on in healthcare and with good reason. Healthcare buying processes are complex, involve many stakeholders and take forever.
The discipline and technology-enabled tactics of an ABM strategy can help any business selling to healthcare organizations improve their win rate, shorten the sales cycle and increase deal sizes. The problem is that implementing ABM successfully is hard. It takes time, experimentation and expertise to master ABM. We can help you get their faster and more successfully with an improved strategy.
Kickstart Your Program With the ABM Playbook
The ABM Playbook is healthlaunchpad's proprietary and battle-tested ABM strategy development approach. Over the course of 4-6 weeks, we will work collaborartively wth you and your team to develop your ABM Strategy. The outcome is a clear vision, an aligned tea and a detailed game plan to get your ABM program moving in the right direction. The playbook includes:
- Target Account Plan, ICPs and Personas
- Engagement and content marketing
- Technology and data selection
- Sales and marketing process (team alignment)
- Measurement plan
- Roadmap including 30/60/90 day plan
This blog post explains the steps in the process in more detail.
Our ABM Process
Ideal Customer Profile definition
Target list definition
Content strategy and planning
Digital strategy and planning
Search audit and strategy
Amplification plan (PR and influencer marketing)
Sales and marketing operating model
Tactical planning (email, sales aides, webinars, etc)
Implement A/B tests
Book a call to discuss your ABM Strategy
Our goal in this session is to get to know you, understand your challenges and provide immediate suggestions.
In this 30-minute call, we will listen to what you are working on and what's stopping you from achieving your goals. We will give you objective advice and see if we can help.
Blog Posts on ABM Strategy
How To Develop An Account-Based Marketing Strategy
How To use B2B Healthcare Intent Data – ABM Strategy Case Study
In a different informative video post, Ben Person, a marketing guru at Nuvolo shared how they approach ABM & Social Media. In this video post, he speaks to Adam Turinas, the CEO & Founder of healthlaunchpad, on the use of smart intent data in B2B healthcare marketing.
Measuring ABM Results – B2B Healthcare Case Study
In our other video post, Ben Person, the CMO at Nuvolo, explained the various stages of ABM & Social Media campaigns. In the video below, he talks to Adam Turinas, the CEO & Founder of healthlaunchpad about the gains they have derived from ABM, some of the Key Performance Indicators (KPIs), and how they approach