It’s Time For a New Approach to B2B Demand Generation

Introducing

Intent-based Demand Generation

Building a sales pipeline for high-ticket offerings and long sales cycles through B2B Demand Generation is one of the hardest jobs in marketing:

  • Only 2% of your target accounts may be in-market at any given time
  • Getting buyers to respond to demand generation marketing is getting tougher
  • And getting them to take a meeting is next to impossible

Traditional B2B Demand Generation does not work as well as it used to.

How This Works: The 4-Step Process

  • Pinpoint which accounts are in-market for what you sell
  • Reach the right buyers with “always-on” personalized messages
  • Increase the quality and quantity of sales meetings

Our Intent-based Model is an ABM approach to building B2B demand. It’s about finding the right buyers, making them aware and interested in your product or service, and moving them toward action.

Want to Learn More?

Let's schedule a 30-minute call to discuss how you can improve your demand generation strategy

Schedule a Call

Powered by Propensity,

a Proven ABM Platform

Provided to You on a Platform-as-a-Service Basis

And the best thing about it is that…

It comes as part of our service

The Propensity Platform includes:

  • Multiple sources of high-quality, third-party intent data
  • Scoring accounts based on likelihood to be in-market
  • Automatic buyer circle creation
  • GDPR and CCPA-compliant contact data, including email, phone, address and social media accounts
  • Ready-made playbooks to create demand generation campaigns
  • Always on programmatic ads
  • LinkedIn and Facebook ads
  • Email and direct-mail
  • Integration with Salesforce and Hubspot

Let's Talk

We want to learn about your growh strategies and discuss how we can help you turbo-charge your pipeline

Schedule a Call

What Customers Say

Daniel

"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."

Daniel Scalisi

Chief Growth Officer, Bluestream Health

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