The Virtual Healthtech Marketing Summit

Friday, April 26th

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Why Attend?

Learn insights, new ideas, best practices and actionable advice for health tech marketing professionals. You will hear directly from leading healthtech marketers about the most important issues in our industry.

Agenda

11:00-11:45 EST

The Evolution of Demand Generation [Panel]
A major shift is happening in how technology organizations engage prospective buyers. The shift from quantity to quality is on! In this session, you will learn new ways to build trust with buyer groups, the best practice use of ABM technologies, tactics, and tools being implemented, and how this is being operationalized.

11:45-12:30 EST

How to Build Brand, Reputation and Authority [panel]
In this session, the panel will dive into how to build authority through thought leadership, promote corporate citizenship, advice in how to harness digital identity (LinkedIn/Twitter/Facebook) for employee advocacy. This will include ideas and best practices in social media, PR and working with analysts.

12:30-1:15 EST

Using ABM to Drive Complex B2B Sales [Panel]
In this panel discussion, leading ABM practitioners will share real-world experiernce on why ABM should be a priority, what it looks like when it's working well and key things to consider. This will bring to life how ABM can work in practice to identify in-market organizations, understand their behavior, engage and convert them on their own terms.

1:15-1:45 EST

BREAK

1:45-2:30 EST

Building a GTM Engine [Panel]
How do you build a Go-to-market engine that operates beyond expectations? The panel will discuss how sales and marketing can be structured to be most effective, how to solve alignment issues, what processes are critical to success, and what tools and technologies make the engine hum.

2:30-3:15 EST

Using AI to Transform Your Marketing [Presentation]
Casey Meehan will show you how to use Generative AI tools across in sales and marketing to boost productivity. This will include writing better and more personalized emails, improving and generating more content, creating better social posts, integrating with your marketing and CRM platforms using Zapier and much more.

3:15-3:30 EST