Built to Help Healthcare Technology Marketing Teams Succeed
Health Launchpad was founded in 2020 to help healthcare technology and services companies navigate the challenges of selling and marketing to healthcare organizations.
In the last five years, we have helped over forty clients grow their sales pipelines and build their brands with health systems, payers, and life sciences companies. Clients include early-stage startups, high-growth PE-backed healthtech firms, and multi-billion-dollar market leaders.
The Health Launchpad Difference
What makes Health Launchpad unique? It’s more than just an understanding of the healthtech buyer and their journey. It is our sophisticated approach to sales pipeline growth that is driven by account-based thinking, data, and technology and has been proven to deliver measurable results. And we go deep!
We dive into our clients’ strategy, helping them analyze where growth will come from, how to measure marketing in more modern ways, and how to change their marketing model.
Deep Healthcare Buyer Understanding
An intimate understanding of the healthtech buyer's journey enables us to create highly targeted strategies that resonate with healthcare decision-makers.
Proven Pipeline Growth Strategy
A sophisticated approach to pipeline growth combines ABM with data-driven decision-making, ensuring efficient resource allocation while pursuing both new and existing opportunities.
Healthcare-Focused Content Expertise
A purposeful content development process, rooted in research and industry expertise, produces materials in multiple formats mapped to stages of the decision-making journey.
Full-stack Tech-enabled Marketing Capabilities
A suite of marketing services, staffed by healthtech specialists, combines traditional expertise with advanced technology, to deliver solutions for all of your healthcare marketing challenges.
A Team of Healthcare Technology Marketing Experts
The leaders of our firm are a team of healthtech marketing experts combining decades of hands-on industry experience, specialization in different disciplines, and a passion for delivering results for clients.
Adam Turinas
CEO
Former CEO of Uniphy Health, a groundbreaking clinical communications software startup. Adam founded, ran and eventually sold this business.
Lea Chatham
Content Strategy
Lea Chatham is an award-winning marketer who has spent over twenty-five years building category-leading brands in healthcare and health IT.
Mark Erwich
Chief Strategy Officer and Principal
Highly experienced healthtech marketing leader, former CMO and ABM expert.
Erin Farrell-Talbot
PR Lead
Publicity dynamo with more than 12 years in healthtech and three decades in enterprise tech.
Karen Finn PhD
SEO Lead
Search engine scientist who will give you an unfair advantage in search results.
Justin Metz
Content Lead
Content superstar. Led communications for a healthcare system in Ohio.
Paul Vandre
Account Director
Digital marketing guru and former demand generation leader for multiple software firms.
Judy Volker
Experiential Specialist
Award-winning events and experiential expert. Your next trade show will rock!
Our team of healthtech marketing experts is building a unique culture that supports our number one goal: to be a trusted strategic partner that delivers measurable success for our clients.
How We Can Help You Reach Your Pipeline Goals
Develop a Successful Go-to-Market Strategy
We provide deep insights into market opportunities, competitive dynamics, and buyer behaviors, along with an analysis of go-to-market strategy and prioritization of market segments.
Build High-Impact Account-Based Marketing Programs
We develop and execute targeted ABM strategies that turn ideal prospects into customers, guiding you through ICP development, account selection, and personalized engagement strategies.
Craft Content That Drives Decision-Making
We craft strategic content that guides buyers confidently through their purchasing journey by addressing specific buyer needs and providing the proof they need to move forward.
Transform Marketing ROI into Clear Business Impact
We show you how to evolve beyond traditional metrics to demonstrate marketing's true revenue impact with an approach that connects every activity to sales pipeline outcomes.
Harness AI & Technology for Marketing Excellence
We guide you through practical AI implementation—from identifying use cases to integrating tools—to enhance your marketing operations, drive value, and build longer-term transformation.
We Can Also Help You Build Your Career
Since the beginning of Health Launchpad, we have endeavored to serve the healthtech marketing community. One high-profile initiative was the creation of the Healthtech Marketing Network, a community run by healthtech marketing leaders for healthtech marketing leaders.
If you are in charge for marketing or growth for your healthcare technology firm, learn more about this exclusive community.
The Healthtech Marketing Learning Center
Another way we serve the healthtech marketing community is by creating resources to help others improve their skills and knowledge. This includes hundreds of articles and videos about healthcare buyers, ABM, selling and marketing to healthcare, digital marketing, and more.
We also host the Healthtech Marketing Show in partnership with HIMSS, a weekly podcast and video that focuses on topics to provide new perspectives to healthtech marketers.
Looking to grow? Talk to us.
Need a better growth strategy?
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement, and all that goes into an effective marketing program.
Following this session, we’ll provide:
Our Clients Say the Nicest Things
"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Daniel Scalisi
Chief Growth Officer, Bluestream Health
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