Our Mission:
Help You Grow Your Healthtech Revenues and Grow Your Career
Vision & Values
We launched Health Launchpad in 2020 with a single-minded purpose: To help you grow your healthtech revenues and grow your careers.
Watch the video to learn about our vision, our mission, what sets us apart and all the different ways we can help you.
The Health Launchpad Difference
Our reputation is built on four foundations:
Building a world-class team of healthtech sales and marketing experts who work as an extension of your team
Developing the comprehensive growth services our clients need, based on our deep understanding of how healthcare buyers buy
Fostering connections and community among healthtech sales and marketing professionals
Creating powerful educational content to help community members grow in their careers
Put Best-in-class Talent To Work For You
Our unique, collective model means some of the smartest and most experienced healthtech marketing and sales professionals on the planet work as an extension of your team.
By engaing us you get this talent in either fractional roles or in a Marketing-as-a-Service. Deep expertise in healthtech marketing and sales on tap when you need it.
Adam Turinas,
CEO
Former CEO of Uniphy Health, a groundbreaking clinical communications software startup. Adam founded, ran and eventually sold this business.
Bob Blount,
Principal
Healthtech entrepreneur with stellar pedigree in selling to enterprise-scale healthcare organizations.
Mark Erwich
Principal
Highly experienced healthtech marketing leader, former CMO and ABM expert.
Erin Farrell-Talbot,
PR Lead
Publicity dynamo with more than 12 years in healthtech and three decades in enterprise tech.
Karen Finn PhD,
SEO Lead
Search engine scientist who will give you an unfair advantage in search results.
Justin Metz,
Content Lead
Content superstar. Led communications for a healthcare system in Ohio.
Paul Vandre,
Account Director
Digital marketing guru and former demand generation leader for multiple software firms.
Judy Volker,
Experiential Specialist
Award-winning events and experiential expert. Your next trade show will rock!
Growth Services Based On How Buyers Buy
Our unique Total Customer Growth methodology leverages our healthtech experience to provide insights into buyer decisions and account-based marketing which are fine-tuned for healthcare. This provides the foundation that helps our clients grow.
Health Launchpad takes a holistic view of the complex vendor selection process, customer expectations post-sale, and how current customers influence future ones to enable better strategy, messaging, content and customer experience.
The Healthtech
Marketing Network
Since the beginning of Health Launchpad, we have endeavored to serve the healthtech marketing community. One high-profile initiative was the creation of the Healthtech Marketing Network, a community run by healthtech marketing leaders for healthtech marketing leaders.
If you are in charge for marketing or growth for your healthcare technology firm, learn more about this exclusive community.
The Healthtech Marketing Learning Center
Another way we serve the healthtech marketing community is by creating resources to help others improve their skills and knowledge. This includes hundreds of articles and videos about healthcare buyers, ABM, selling and marketing to healthcare, digital marketing, and more.
We also host the Healthtech Marketing Show in partnership with HIMSS, a weekly podcast and video that focuses on topics to provide new perspectives to healthtech marketers.
Looking to grow? Talk to us.
Need a new – or optimized – growth strategy?
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement, and all that goes into an effective marketing program.
Following this session, we’ll provide – again, at zero cost to you:
Our Clients Say the Nicest Things
"Health Launchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."
Daniel Scalisi
Chief Growth Officer, Bluestream Health
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