The Healthtech Marketing Learning Center

Articles, reports, videos, podcasts and more to help you gain new skills, ideas and insights

Weekly podcast dedicated to all things Healthcare Technology Marketing

Curated articles, videos, tools, etc, on ABM, AI and the HIT Buyer Journey

Learn from leading marketers: Recordings of the Healthtech Marketing Summit

Sign-up for our weekly newsletter and get ideas, insights, ideas and unexpected perspectives on healthtech marketing.

The Healthtech Marketing Show

The weekly podcast that is dedicated exclusively to all things healthcare technology marketing. Every week, we interview an expert in healthtech marketing to share new ideas and best practices that will help you drive greater growth. We then publish a podcast and an in-depth educational article.

The State of ABM in Healthcare Technology

Learn where your peers are in adopting ABM

Recource Centers

Curated articles, videos, podcasts, training, research, data, tools and templates on some of the most important issues in healthtech marketing.

ABM
HEALTH CARE

Everything you need to get started and keep growing with ABM

AI &
MARKETING

Answers to questions about how to use AI in Health Tech marketing

THE HIT
BUYER JOURNEY

Research, insights on the HIT buyer journey with tools and guides.

Total Customer Growth

Learn How to Win a Grow Customer
Life with ABM.

Healthtech Marketing Summit

Healthtech
Marketing Summit

In an epic 1/2 day session in April 2024, Healthtech Marketers shared insights and best practice on demand generation, ABM, brand and authority, building a GTM Engine and the impact of AI. View recordings and in-depth articles summarizing what was learned during these sessions.

Downloadable Reports

Downloadable
Reports

Assets to help you and your team learn about the healthcare market, plan for next year and beyond and learn best practice in ABM and othery Marketing strategies.

Healthcare Market Segmentation

How is this $4.3 trillion market organized? What are the healthcare industry market segments, how big is each segment, and what are their characteristics?

Healthtech & Digital Health Event Calendar 2025-2026

A detailed and comprehensive calendar of the major healthcare technology and digital events for the next three years in the US, Europe, and Asia.

The Power and Potential of Webinars

Webinars are one of the most effective tactics in the B2B marketing playbook. In this guide, we unpack everything you need to host webinars that captivate audiences and convert attendees into high-quality leads.

The State of ABM in Healthcare Technology

This will help you benchmark how you compare to your peers in adopting ABM. The webinar on June 26th and report will go into how ABM is being used, how others have begun their journey, and what it takes to be successful. 

Latest Blog Posts

Posts by Category

Account-Based Marketing

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Health Tech Marketing Insights

Content, Digital and Social Media Marketing

AI and Healthtech Marketing

Brand Marketing and Authority

Growth Enablement

Entering the US Healthcare Market

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